Marketing Management Fanshawe College

Overview

Through the  Marketing Management  Postgrad.Cert offered at Fanshawe College you'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales. 

Marketing Management is a one-year Ontario College Graduate Certificate program. You’ll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real-life business issues. You'll also be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.

Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills and conduct real search engine marketing campaigns on the internet. The program prepares marketing management graduates to pursue Google designations that are in high demand but not widely available.

Post-Graduation Work Permit (PGWP)

This Fanshawe College program is aligned with IRCC's Classification of Instructional Programs (CIP) code: 52.1404. Please consult the IRCC website to verify current Post-Graduation Work Permit (PGWP) alignment.

Career opportunities:

Graduates of Fanshawe’s Marketing Management program can choose to pursue their career in many sectors (e.g., manufacturing, retail, health care, education, not-for-profit, government) and fields (e.g., sales, retail management, advertising, brand management, sports and event marketing, digital marketing, search engine marketing, market research). Graduates are suited to a variety of positions, including: 

• digital marketing specialist

• market researcher

• customer relationship management (CRM) specialist

• marketing specialist

• marketing analyst 

• advertising specialist

• brand manager

• category manager

• account executive

• event planner

Here are some examples of career opportunities for graduates of Fanshawe’s Marketing Management program:

• Marketing Coordinator

Responsible for building and implementing key marketing campaigns.

• Marketing and Advertising Lead

Assume a passionate and creative lead role in an advertising and marketing department.

• Marketing and Events Associate

An ideal role for a “make it happen” individual who is extremely organized and experienced at supporting a wide range of marketing, communications and business development initiatives.