Marketing Management

Overview

Key Facts

You'll graduate the Marketing Management program of Fanshawe College  with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales. 

Marketing Management is a one-year Ontario College Graduate Certificate program. You’ll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real-life business issues. You'll also be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.

Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills and conduct real search engine marketing campaigns on the internet. The program prepares marketing management graduates to pursue Google designations that are in high demand but not widely available.