Customer Relationship Marketing and Sales Management Fanshawe College

Overview

The Customer Relationship Marketing and Sales Management Postgrad.Cert from Fanshawe College will level up your sales and marketing skills with the knowledge and ability to understand CRM as a business strategy.

Post-Graduation Work Permit (PGWP)

This Fanshawe College program is aligned with IRCC's Classification of Instructional Programs (CIP) code: 52.1404. Please consult the IRCC website to verify current Post-Graduation Work Permit (PGWP) alignment.

Career opportunities

• Learn CRM and CX best practices, strategies, tactics, tools and techniques

• Understand the strategic thinking behind CRM to facilitate informed decision-making
• Explore various CRM technologies including, Salesforce, Tableau, MailChimp, Hubspot, LinkedIn Sales Navigator, Trailhead, etc.
• Study with the first college in Canada to provide Salesforce Social Studio licences for all students
• Apply industry-standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process
• Gain experiential learning experience through a capstone project that provides the opportunity to solve real marketing problem for a business in the community
• Discover tactics for effective account development in sales and sales management

The Customer Relationship Marketing and Sales Management program provides the opportunity to ensure that students are ready for tomorrow’s economy. Based on the 2018 Skills Gap Study by Deloitte and the Manufacturing Institute, technical skills, digital literacy and competency are essential to success for today’s graduates.

Not only do our customer relationship management courses provide knowledge in CRM and CX, but there will also be an emphasis on:

• marketing automation tools and how they provide important data on customer data;

• social selling and social CRM expertise that is needed to meet this evolving future digital economy;

• social media and inbound marketing tactics.