Overview

At the International Marketing course from Glasgow Caledonian University we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You'll study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

Careers

You'll graduate from our career-focused course ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.

Programme Structure

Courses included:

Consumer Insights

Brand Lab and International Communications

Innovation and Global Marketing Logistics

International Marketing Strategy

International Marketing Concepts for Sustainable Practice

Digital Marketing

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2027-02-01 00:00:00
- Apply before 2026-10-24 00:00:00 , International

Language

English

TOEFL^® IBT

OR

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

121

IELTS

6

IELTS & PTE Test Preparation

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Credits

180 alternative credits

Delivered

On Campus, Online

Campus Location

London, United Kingdom

Disciplines

Marketing Business Intelligence Digital Marketing View 130 other Masters in Business Intelligence in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

OR

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

121

IELTS

6

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

UK honours degree 2:2 (or equivalent) in any subject area.

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16200 GBP / year

≈ 16200 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

8900 GBP / year

≈ 8900 GBP / year

Additional Details

Two-year masters tuition fees

Home (Scottish) and RUK: full two-year fee total £9,800

International: full two-year fee total £21,600

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

International Marketing

About

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

London

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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