Master Online

Applied Digital Marketing

12 months
29280 AUD/year
27600 AUD/year
Tuition fee
Apply date
Start date


Is an innovative and fast-paced career in digital marketing calling you? If you’re a marketing professional or seeking a career in digital marketing, the Master of Applied Digital Marketing from Charles Sturt University will give you the specialised skills and knowledge to achieve your career goals in the progressive digital space.  


Charles Sturt University’s Master of Applied Digital Marketing is the only marketing degree in Australia that includes dedicated subjects on social media marketing, search marketing, digital marketing analytics, strategy and planning, digital selling and big data marketing analytics.

Charles Sturt University is one of the few universities to offer marketing programs that are truly workplace focused. You’ll have the opportunity to instantly link your assessments and apply your learnings on the latest digital marketing industry innovations back to your workplace. You’ll also develop a series of marketing plans that focus on the main digital marketing channels – including email, social media and search – that you can apply to your everyday work.  

You’ll be taught by leading industry experts and researchers who will equip you with the capabilities to address the issues and needs of the rapidly growing digital marketing industry. Charles Sturt University has academics and industry-based lecturers with extensive business, practical workplace and research experience that informs their teaching. Research from our marketing staff has been ranked at world standard by Excellence in Research Australia.

Flexible online study lets you to apply your learning and insight in real time, having an immediate impact on your organisation. You choose when and where you study, and support is available when and how you need it. Depending on your existing qualifications, you can enter this digital marketing course at the master’s level or use the Graduate Certificate in Applied Digital Marketing as an entry point.

Career opportunities

Almost half of marketing professionals do not currently have a postgraduate qualification – set yourself apart from the rest and create opportunities! Develop and strengthen your specialist digital marketing skills and open up the potential to move into the industry’s most in-demand digital marketing roles, such as a digital marketing analyst, social media community manager or marketing automation expert.

Programme Structure

Courses include:

  • Digital and Social Media Marketing
  • Marketing Management
  • Customer Behaviour
  • Big Data and Marketing Analytics
  • Integrated Marketing Communications
  • Social Marketing 
  • Managing Product and Service Innovation 
  • Services Marketing
  • Digital Marketing Analytics
  • Social Platform Marketing
  • Digital Social Selling
  • Search Marketing

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines


96 alternative credits



Academic requirements

We are not aware of any academic requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Charles Sturt University and/or in Australia, please visit Student Insurance Portal.

Other requirements

General requirements

CRICOS 00005F 

  • A completed Bachelor Degree in a related field, OR
  • A completed Bachelor Degree in a different field plus at least 2 years relevant industry experience
  • Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Applied Digital Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Applied Digital Marketing and receive credit for applicable subjects.

Tuition Fee

To alway see correct tuition fees
  • International

    29280 AUD/year
    Tuition Fee
    Based on the tuition of 29280 AUD per year during 12 months.
  • National

    27600 AUD/year
    Tuition Fee
    Based on the tuition of 27600 AUD per year during 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Applied Digital Marketing
Charles Sturt University


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