Master On Campus

Smart Service Design

PolyU Design

12 months
653 EUR/credit 23508 EUR/year
571 EUR/credit 20556 EUR/year
Tuition fee
Apply date
Start date


The Smart Service Design program from PolyU Design is an interdisciplinary specialism focusing on designing at the intersection of business, technology and human ingenuity to create meaningful service interventions for broader societal and business challenges. 


This specialism expands thescope of design beyond the current commercialised and compartmentalised professional practices by orienting it towards the "socio-technical dimension of design" with a critical, systemic and human-centred perspective within the context of service.

The Smart Service Design program from PolyU Design is designed to nurture students and develop their theoretical and practical knowledge of service design. SSD fosters the extension of students' abilities through a deep understanding of the technological, commercial, societal and organisational contexts, presenting the transformation of design opportunities into new and sustainable service experiences.

The aims of this specialism are:

  • to deepen the understanding of end-to-end service journeys and design service ecosystemsacross multiple services;
  • to identify how the centrality of users' needs and interests of different groups ofstakeholders in the human-centred design process is complemented in business andorganisation in the broader service industry, and apply the same in practice;
  • to develop and apply service design to a range of business, societal and environmentalchallenges through studios, collaboration with stakeholders, partners and experts acrossmultiple disciplines, and using service design at a strategic, operational and systems level; and
  • to accelerate new service design practices and ways of systems thinking to advance skillsetsand practices for service innovation.


PolyU is the first university in Hong Kong that offers both Bachelor's and Master's degrees in service design education in response to the rapidly increasing global demands of service. The focus of Smart Service Design is beyond the scope of user experience design, information design, product design, or any other single output of design application; rather, it focuses on a broad design spectrum that integrates design, business, technology and human needs to create service solutions of tomorrow and bring new value to the service industry and society at large.

Through advanced service design methodologies, SSD offers a unique interdisciplinary educational environment that meets diverse learning needs and provides students with opportunities to reshape their own design practices. This specialism offers students to work and involve themselves in the creation of transformations and evaluations of service products and content across both digital and offline channels through lectures, studio learning, workshops and their industry research projects.

Our graduates will be equipped with the necessary professional skills to meet the demands of careers in the service industry. They will play different roles not only in conventional design-related professions, but also in management and strategy in various service sectors, such as consumer electronics, mobility, healthcare, tourism and hospitality, finance, public service and so on.

Programme Structure

Courses include:

  • The subjects in Semester 1 offer foundational knowledge of service design and advanced research skills through a combination of lectures, studios and multidisciplinary project collaboration.
  • In Semester 2, the subjects foster a sensitive and critical lens towards the latest socio-technical developments that have an impact on the service economy. Studios and Lab Studies subjects articulate diverse perspectives of service factors and mastery of service approaches students can learn to evaluate, transform and create future services in the service sector.
  • Summer Term integrates knowledge, skills and practice through either self-directed or industry-sponsored project with students intended areas of interest. A Capstone Project concludes the year with an experience that synthesises learning in a real-world setting, and demonstrates a significant and integrative final service project.

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


36 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • A Bachelor’s degree or the equivalent in design, business, humanities, or a technological field is required. Candidates wtih other tertiary qualifications complemented by sustantial relevant profesional experience will be considered on a case-by-case basis. 

Tuition Fee

To alway see correct tuition fees
  • International

    23508 EUR/year
    Tuition Fee
    Based on the tuition of 653 EUR per credit during 12 months.
  • National

    20556 EUR/year
    Tuition Fee
    Based on the tuition of 571 EUR per credit during 12 months.
  • Tuition: HK$4,850 per credit for local students; HK$5,550 per credit for non-local students

Living costs for Kowloon

12000 - 22000 HKD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Smart Service Design
PolyU Design


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