Overview

Key Features

The Global Master in Marketing delivered at Rome Business School is designed to sharpen your skills and embrace change as the most effective way of generating competitive advantages with new technologies. Throughout the program you will look at new customer psychology and behaviors and leverage insights from marketing data analytics to design effective strategies. In addition, you will utilize digital platforms like Google Analytics and integrate small data with big data to enhance marketing communication campaigns, optimizing and personalizing customer profiles.

Career Impact

98% placement rate after 1 year completing the Master in Marketing Our students find a job in prestigious companies like: Digital Angels, Unilever, Generali, Peroni e P&G

The master is particularly suitable for those who want to pursue a career in the following roles:

Marketing and Communication Manager
Brand Manager
Social Media Manager
Business Developer
Sales Manager
Trade Marketing
Digital Marketing Manager
Media Planner
Content Editor
Key Account Manager
Digital Manager
Product Manager
Copywriter
Engagement Manager

Programme Structure

Courses Include:

Managerial Economics
Entrepreneurship and Business Planning
Marketing Fundamentals
Understanding Customers and Competitors
From Traditional to Digital marketing
Marketing Strategy: The Why, What and How

Distribution and Multichannel Strategies
Data acquisition online & offline
Data interpretation
Data-Driven Marketing strategy

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00

Apply anytime.

More details

International applicants – 8 weeks before start. Applicants who do not require a visa: up to 3 weeks before programme begins.

Language

English

Credits

60 ECTS

Delivered

On Campus

Campus Location

Roma, Italy

Disciplines

Marketing View 31 other Masters in Marketing in Italy

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Complete the online application form, and submit your CV or resume in English.
If your application has passed the initial screening, you will receive a phone call invitation to schedule your selection interview.
Program Coordinators will conduct a 30-45 minute interview of candidates who have successfully completed the CV evaluation process. Selection interviews are held via telephone, Skype or Google Hangout. All candidates are required to use a headset and microphone in order to ensure optimal audio communication. For a successful interview, candidates should expect to discuss their future goals.
English Proficiency is required for all programs except the Executive Masters. If English is not their first language, they will need to prove their fluency during the selection interview unless: their undergraduate degree (minimum two years) was conducted majorly in English, or they have lived in an English-speaking country for at least two years.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Rome Business School and/or in Italy, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

14900 EUR / year

≈ 14900 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

14900 EUR / year

≈ 14900 EUR / year

Living costs

Roma

Italy

850 - 1450 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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