12 months
13800 EUR/year
13800 EUR/year
Tuition fee
Apply date
Start date


This Digital Marketing, Transformation and Design Thinking program at EU Business School will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms.

Visit the official programme website for more information

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Studying a Master in Digital Marketing, Transformation and Design Thinking  at EU Business School  gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.

Career Options

Upon successful completion of this master's degree, students will have acquired a comprehensive knowledge of business management, as well as a wide range of practical skills in the areas of digital marketing, transformation, and design thinking. Students who complete this master's degree may wish to consider the following job positions:

  • Design Strategist       

Design strategists use analysis and research to suggest potential strategies for growing customer engagement. Primarily, they are responsible for researching, designing, and executing effective silent engagement strategies. A design strategist often works with designers to identify and meet the demands of a customer base.

Logical thinking and excellent communication skills are required to become a design strategist. They also need superior creative thinking and problem-solving skills.

  • Digital Marketing Strategist  

The role of a digital marketing strategist involves implementing a range of marketing strategies, carrying out extensive research to identify fresh marketing opportunities, as well as developing innovative concepts to promote brand awareness. A digital marketing strategist often coordinates the relevant marketing platforms and channels of a company into an overall marketing plan.

Exceptional organizational, analytical and communication skills are required for this career. They must also be able to forecast trends and proactively develop new strategies based on their knowledge of the current market and customer base.

  • Digital Adoption Manager    

The main task for anyone in this role is to drive and oversee an organization's digital strategies. Typically, a digital adoption manager is responsible for managing and measuring the execution of digital adoption programs, working with stakeholders to understand challenges to adoption, develop strategies to overcome obstacles, and to measure the ROI of digital adoption initiatives. 

Strategic thinking and problem-solving skills are key for success as a digital adoption manager. They will also benefit from effective communication skills and a thorough understanding of technology and data science.

  • Search Engine Optimization Specialist

A search engine optimization specialist has a wide variety of roles and responsibilities. They must streamline, review, and then implement fully optimized websites so they appear in the top results on any given search engine. SEO specialists are also responsible for carrying out continuous keyword research, as well as managing content strategy, link building and keyword strategy.

To become a successful Search Engine Optimization specialist, technical knowledge should be complemented by excellent critical thinking skills. A working knowledge of programming, especially as it pertains to the web, is highly advised.


In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).

Programme Structure

Courses include:

  • Digital Marketing Strategies
  • Marketing Web Analytics & Metrics
  • Automation, Search Engine & Conversion
  • Social Media Marketing & Advertising Strategies
  • Masterclass

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




On Campus, Online

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

Admission Requirements: 

  • 1 certified copy of bachelor's degree and transcripts
  • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Applicants must also meet one of the following:

  • A GPA of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • An interview with the academic dean

Tuition Fee

To alway see correct tuition fees
  • International

    13800 EUR/year
    Tuition Fee
    Based on the tuition of 13800 EUR per year during 12 months.
  • EU/EEA

    13800 EUR/year
    Tuition Fee
    Based on the tuition of 13800 EUR per year during 12 months.

Living costs for Barcelona

770 - 1360 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Updated in the last 6 months

Check the official programme website for potential updates.

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Digital Marketing, Transformation and Design Thinking
EU Business School


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