Journalism and Mass Communication

Overview

The Department of Communication and Media Studies of the Bharathiar University, Coimbatore undertakes to delve deeper into the science of communication with a view to shaping professionals for the increasingly progressive media industry and providing the world with the much sought-after leaders whose calling is to address grave issues penetrating the society with the help of the media they are attached to.

Program Specific Outcomes (PSOs)

• Understand the fundamentals of various media outlets such as Journalism (Print and Broadcast), Advertising, New Media, Designing, Radio and Television Production, Film Studies, Development Communication, Public Relations, Photography and Research to meet the industry requirements
• Get motivated to pursue higher studies (M.Phil or Ph.D) in the media domain of their interest.
• Harmoniously integrate various aspects of media industry in totality to ideate and develop creative modules for the societal well-being.
• Encourage lifelong learning through a strong theoretical foundation built during the course work.
• Maintain code of conduct towards developing critical media resources towards contribution to nation building.
• Collaborate with other disciplines to provide innovative technological solutions to keep pace with the digital media landscape.
• Develop essential life skills to handle intricate issues both in professional as well as personal spheres of life.
• Exploit their imaginative power in synthesizing concrete media products from its abstract form. 

Programme Objectives for the entire programme:

• Encourage students who are motivated to go for higher studies (M.Phil or Ph.D) in the area of their interest.
• Prepare postgraduates for successful careers dealing with analyzing, formulating and solving problems and to promote lifelong learning, to develop applications, by helping them develop an intelligent understanding of the theoretical bases of the same.
• Help students understand and imbibe professional ethics, moral values and social concern for their successful professional careers and to evolve as key-players/entrepreneurs in the field of media and related areas.
• Provide opportunities to students to work in interdisciplinary projects across the various branches of Communication and Media Studies.
• Imbibe interpersonal skills and promote leadership skills among students and develop in them the sense of team work to analyze communication patterns between students.
• Develop motivational skills to ramify complex unwelcoming consequences Intrapersonal Communication.
• Amplify the power of imagination among students for visualizing and developing  media content.
• Encourage creativity as a food for thought for identifying unique characteristics in an individual.
• Help students face challenges during job recruitments.