Overview

 Journalism and Mass Communication master’s programme from Bharathiar University envisions to climb the summit of excellence through an academically resonant milieu by cultivating and motivating students to attain distinctions in both research and teaching in the field of communication and media studies. The two year master’s programme is on a mission to impart theory through practice in various areas of media to inculcate a sense of responsibility among students for the contribution of new knowledge, draw insights into development and a passion to serve the society.  Beginning with one faculty, the department offered M.Phil and Ph.D in the discipline, besides the PG programme.  

Key facts

The focus of research domains initially were New Media, Advertising, Journalism, Public Relations, to name a few. The programmes significantly refined with a comprehensive and balanced understanding of the several branches of the media industry such as Journalism (Print and Broadcast), Advertising, New Media, Designing, Radio and Television Production, Film Studies, Development Communication, Public Relations, Photography and Research.  Successful careers dealing with analyzing, formulating and solving problems requires life-long learning for promoting an intelligent understanding of the theoretical bases of the applied areas of mass media.  Considering the fast-paced changes that occur in the media industry, the solution offered by the department instilled in the students a strong foundation in the process of ideation using theoretical base for all practical applications, besides providing skilling sessions in handling all forms of media technology.