Overview

NEOMA Business School ’s MSc Business Analytics prepares students to transform complex data into useful insights that support strategic decision-making. Taught entirely in English on the Rouen campus, the programme combines analytical methods and computing tools with a strong understanding of business strategy and management.

Students explore how analytics can address challenges in areas including finance, marketing, operations and supply chain management. The curriculum covers data-driven strategy, applied analytics, enterprise data management, decision models, and the ethical and secure use of data. Intensive modules combine theory with workshops, allowing students to develop practical technical skills alongside communication, critical thinking and stakeholder management.

The programme provides foundational preparation for the IIBA® Certification in Business Data Analytics. Students also work with industry professionals through consulting projects, guest lectures, career exploration activities and their four-to-six-month professional experience.

A selective double-degree option with Elon University enables students to study in France during the autumn and at the Martha & Spencer Love School of Business in the United States during the spring. Places are limited.

Graduates can pursue careers as business analysts, financial data analysts, marketing data analysts, supply chain or operations analysts, data management specialists, analytics consultants or data visualisation consultants across a wide range of industries.