Strategic Events Management

Overview

Events offer enjoyment, inspiration, engagement, and generate economic, social, cultural and strategic value. How can you use all these benefits to approach events as strategic tools, enhancing both the event itself and its impact? In this part-time master in event management, you will learn how to design, personalise and deliver engaging experiences. Because you are already working in the events industry, you can apply the acquired knowledge directly in your professional work and see the benefits of the new approach. 

The concept of Strategic Value Creation is at the heart of the programme. Within our learning community, you will work on a final graduation challenge which is relevant to the professional context you operate in. 

Your career

The programme of the Master Strategic Events Management from Breda University of Applied Sciences (BUAS) focuses on creating strategic value through the use of events. Upon completion you can, for example, take up a career at a festival organisation to ensure that all stakeholder interests are adequately considered and served, at a municipality to develop events policies that contribute to an attractive profile, business climate or social cohesion of or in the city, or at a conference organiser to work on the development of new markets.