International Marketing (Executive) King's College London

Overview

This International Marketing MSc course provides a deep dive into the essential skills required for a successful career in marketing, covering everything from brand management to consumer behaviour. Taught by experienced practitioners and expert researchers, the programme is designed to keep pace with the rapidly evolving marketing landscape. Our central London location offers numerous career opportunities upon graduation, making it an ideal choice for aspiring marketing professionals.

As the marketing industry is undergoing significant changes, staying updated with the latest insights and strategies is critical. This programme employs a research-led teaching approach that enhances your understanding of cutting-edge marketing theories and their practical applications in real-world situations. Regardless of your undergraduate background, if you possess the ambition to excel in marketing, we are committed to facilitating your journey to success.

Why International Marketing (Executive) at King's College London?

King's College London is renowned for its prestigious business school, consistently ranked among the top institutions in the UK. The university boasts strong partnerships with industry leaders, providing students with access to valuable networking opportunities and resources. The state-of-the-art facilities and vibrant academic environment further enhance the learning experience, preparing graduates for a competitive job market.

Tuition Fee Breakdown

The tuition fees for the International Marketing (Executive) MSc are as follows:

• International Students: £35,800 per year
• National Students: £20,350 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum for the International Marketing MSc is structured to provide students with a comprehensive understanding of international marketing principles. Key modules include:

• Global Marketing Strategies
• Consumer Behaviour
• Brand Management
• Marketing Research Techniques
• Digital Marketing in an International Context
• Strategic Marketing Management

This rigorous programme is designed to enhance your analytical and strategic thinking skills, enabling you to effectively navigate the complexities of global markets. Through a combination of case studies, simulations, and traditional lectures, students will gain practical insights into marketing decision-making processes.

Careers with International Marketing (Executive)

Graduates of the International Marketing MSc have found success in various roles across multiple industries. Alumni have secured positions in renowned companies, including global marketing firms and multinational corporations. Job roles typically include marketing manager, brand strategist, and market analyst, among others. The skills acquired during this programme prepare graduates for diverse opportunities in sectors such as retail, technology, and consultancy.