Digital Marketing University of Lincoln

Overview

The MSc Digital Marketing at the University of Lincoln is a specialist programme designed for graduates aiming to master modern marketing practices and transition into leadership roles. This degree addresses the fundamental shifts in consumer behaviour caused by technological evolution and the connected nature of the modern world. Students explore how digital mediums are applied to realise complex marketing goals and build lasting brand resonance.

Why Digital Marketing at the University of Lincoln?

Students at the University of Lincoln benefit from a curriculum designed to reflect the realities of professional practice, with a strong emphasis on employability and readiness for the workplace. The programme features professional skills workshops that introduce industry-standard platforms for website analysis, sentiment tracking, and trend monitoring. Learners also gain insights from expert industry speakers and have the opportunity to engage with the Marketing Research Group, which explores cutting-edge fields such as AI, virtual reality, and social media. The university's membership in the AACSB further ensures a high standard of business education focused on creating the next generation of leaders.

Tuition Fee Breakdown

• International fee: GBP 18800 per year
• National fee: GBP 10700 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is composed of core modules and a final project, blending theoretical knowledge with practical application. Modules may include:

• Big Data and Artificial Intelligence
• Databases and Email Marketing AI
• Developing Digital Brands
• Digital Marketing Strategy Planning and Budgeting
• Ecommerce, Website Design and SEO
• Inner Development and Global Mindset
• Leadership Development
• Social Media Marketing and Digital Advertising
• Consumer Behaviour in the Digital Age

Careers with Digital Marketing

Graduates are prepared for diverse roles within the marketing industry, focusing on the development, implementation, and management of digital campaigns. The programme equips students with the specialist skills required to enhance brand awareness and manage digital advertising across various mediums. Career paths typically lead to leadership positions where graduates manage digital strategies, evaluate campaign performance using advanced metrics, and drive digital transformation within organisations. The course also supports entrepreneurial activities, enabling graduates to apply digital strategies to their own business ventures.