Overview

Overview

Taught jointly by Euroleague Basketball Institute and Vytautas Magnus University, the Sports Business programme is truly international educational project, benefiting from an extensive global network of academicians, industry leaders, experts and social partners for contemporary sports business and world-class online learning opportunities.

Students will obtain both a systemic understanding and working knowledge of all major areas of sports business and management: Marketing, Finance, Media and Communication, Law, Strategy and Economics. Students will complete an Internship and Term paper where they will apply the knowledge obtained in a sports business context.

Provision of information will be given using visual aids, case-based lectures, explanation of practical examples and issues, explanation of video examples, formulation and explanation of practical tasks, moderation of discussion, consulting independent work: search for and analysis of information presented in educational literature, periodicals, etc., case analysis preparation and performance of practical tasks.

Career opportunities

The study programme qualifies students for a wide scope of positions in the sports organizations, ranging from management of professional clubs, businesses in sports-related industries to managing professional sports associations and other system-level bodies (e.g. federations, sports leagues and competitions in private, governmental, and NGOs sectors: manage business companies in middle and higher level; take positions of management in sports federations and associations, in professional and nonprofessional sports clubs, in advertising and other project management; work as sporting goods and service sales manager; as business analyst in certain sports sectors; as business process analyst; as sports services manager / agent; as sports organizations representative of public relations; as sports journalist; as sports sponsorship; as ERP consultant.