18 months
6000 EUR/year
6000 EUR/year
Tuition fee
Apply date
Start date


Would you like to be a stakeholder in the sports world? Would you like to enrich your knowledge? Would you like to change your career? Sports Business MBA at Vytautas Magnus University equips students with advanced professional knowledge and skills in the field of sports business management.



Taught jointly by Euroleague Basketball Institute and Vytautas Magnus University, the Sports Business programme is truly international educational project, benefiting from an extensive global network of academicians, industry leaders, experts and social partners for contemporary sports business and world-class online learning opportunities.

Students will obtain both a systemic understanding and working knowledge of all major areas of sports business and management: Marketing, Finance, Media and Communication, Law, Strategy and Economics. Students will complete an Internship and Term paper where they will apply the knowledge obtained in a sports business context.

Provision of information will be given using visual aids, case-based lectures, explanation of practical examples and issues, explanation of video examples, formulation and explanation of practical tasks, moderation of discussion, consulting independent work: search for and analysis of information presented in educational literature, periodicals, etc., case analysis preparation and performance of practical tasks.

Career opportunities

The study programme qualifies students for a wide scope of positions in the sports organizations, ranging from management of professional clubs, businesses in sports-related industries to managing professional sports associations and other system-level bodies (e.g. federations, sports leagues and competitions in private, governmental, and NGOs sectors: manage business companies in middle and higher level; take positions of management in sports federations and associations, in professional and nonprofessional sports clubs, in advertising and other project management; work as sporting goods and service sales manager; as business analyst in certain sports sectors; as business process analyst; as sports services manager / agent; as sports organizations representative of public relations; as sports journalist; as sports sponsorship; as ERP consultant.

Programme Structure

Courses include: 

  • Sports Business 
  • Sports Marketing
  • Sports Communication
  • Term Paper
  • Sports Law and Governance

Key information


  • Full-time
    • 18 months

Start dates & application deadlines




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Bachelor degree diploma in the field of Social Sciences
  • Proof of English Language
  • Motivation letter.
  • Admission score counting is based on: Arithmetic average of Bachelor degree diploma supplement * 0.7 + motivation letter * 0.3.

Tuition Fee

To alway see correct tuition fees
  • International

    6000 EUR/year
    Tuition Fee
    Based on the tuition of 6000 EUR per year during 18 months.
  • EU/EEA

    6000 EUR/year
    Tuition Fee
    Based on the tuition of 6000 EUR per year during 18 months.

Living costs for Kaunas

428 - 740 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Sports Business
Vytautas Magnus University


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