Marketing Management University of Portsmouth

Overview

On this Marketing Management degree from the University of Portsmouth , you'll learn how to plan, manage and lead marketing activities within organisations. You will learn how businesses understand customers, develop products, build brands and make make strategic decisions to grow in competitive and global markets. 

Career development

Throughout your learning journey you will develop in-demand skills to help you to proceed with your career at a higher level and benefit organisations. 

Marketing opportunities exist across all industry sectors – private, public and voluntary. These can range from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions. This degree will give you a better understanding of good practice in different industries and the broad and strategic nature of the course will enable you to work in both domestic and international contexts. 

Roles you could work in when you graduate include:

• Marketing Executive

• Marketing Manager

• Brand Manager

• Marketing or Insights Analyst

• Customer Experience roles

• International Marketing roles

• Strategy and Planning roles

You'll also be able to pursue further studies at postgraduate or research level, or set up your own businesses with help and support from the University.

After you graduate, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.

Accreditation

Chartered Institute of Marketing (CIM), AACSB