Applied Cultural Analysis

Overview

The Applied Cultural Analysis programme from Lund University emphasises the use of ethnography and cultural analysis as a means of helping organisations and businesses as well as municipal and community-based actors to develop their services, products and public outreach programmes. The programme will strengthen students' theoretical and methodological skills in anthropology-based ethnography while developing advanced understanding of different organisational contexts, as well as the demands these place on project management, communications and product development. 

Via work placement, field projects and the Master's thesis, students will be able to develop and target their skills to the specialised field in which they wish to work after completing your studies. The programme works in close cooperation with a number of clients from both the public and private sectors and NGOs. 

Career prospects 

As an applied cultural analyst with the ability to help businesses develop their products and services, you can work in connection with the development of human resources and diversity management, on projects focused on marketing, branding and destination development issues, with NGOs on projects focusing on environmental issues, human rights and community development, in public services and much more. During the programme, you will collaborate with several external stakeholders and conduct a ten-week work placement.