12 months
21345 GBP/year
9850 GBP/year
Tuition fee
Apply date
Start date


The Business Analytics Masters from University of Stirling provides you with cross-disciplinary training in systems analysis, business models, quantitative methods and data science to help you transform data into a powerful and predictive company asset.

Visit the official programme website for more information


Business Analytics at University of Stirling  focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices.

As a conversion course developed in close partnership with industry, we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.

After you graduate

In an on-going survey by the DataLab of organisations across all sectors in Scotland, 44% of the organisations indicate that the biggest constraint to develop a data driven decision making approach is the lack of a compelling business case and lack of the right skills and access to training. This demonstrates the need for capability building in this area not only in Scotland but at an international level. A 2014 report by Egon Zehnder and the Kellog School of Management states that “all leaders need a working knowledge of data science” and that “there is no lack of data scientist, rather a lack of data-ready managers”. This is the specific issue that this course will address.

Graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of business analytics and data-driven decision-making.  These may include:

  • Strategic Planning or Sustainability analytics teams
  • Customer Insight or Marketing Analytics teams
  • Finance, Pricing or other technical analytics teams
  • Process improvement or other technical operations teams
  • Data quality management or other data focused teams

The University of Stirling Management School has a dedicated Employability Manager. The course has a high level of engagement with industry, research and recruitment partners in the course design, delivery, project work and skill development activities. 

Programme Structure

Courses included:

  • Statistics with R
  • Business Analytics
  • Text Analytics for Business
  • Machine Learning
  • Digital Business and Data Technologies
  • Project Management

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details

International applicants requiring a student visa are advised to apply at least eight weeks in advance of the start date.


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • You’ll need a minimum of a second class Honours degree in any subject, or an equivalent qualification. However, you can still apply if you don’t have these formal qualifications, but bring significant work experience in a relevant area.

Tuition Fee

To alway see correct tuition fees
  • International

    21345 GBP/year
    Tuition Fee
    Based on the tuition of 21345 GBP for the full programme during 12 months.
  • National

    9850 GBP/year
    Tuition Fee
    Based on the tuition of 9850 GBP for the full programme during 12 months.
  • Students from the UK: £9,850
  • EU students, Overseas (non-EU) students: £21,345

Living costs for Stirling

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Business Analytics
University of Stirling


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