International Fashion Marketing Manchester Metropolitan University

Overview

The MSc International Fashion Marketing programme at Manchester Metropolitan University is designed to equip students with the necessary skills to excel in the dynamic fashion industry. This course offers a unique blend of creativity and strategic insight, preparing graduates to meet the demands of a rapidly changing market. With a strong emphasis on ethical practices, students will learn to navigate the complexities of fashion marketing while promoting sustainability and social responsibility.

Why International Fashion Marketing at Manchester Metropolitan University?

Manchester Metropolitan University is situated in a historically rich and culturally vibrant city, making it an ideal environment for studying fashion marketing. The university is renowned for its strong industry connections, collaborating with notable brands such as Fred Perry and Chanel. This ensures that students benefit from real-world experience and networking opportunities, enhancing their employability. The Manchester Fashion Institute boasts a high research impact, with 90% of its research being recognised as world-leading or internationally excellent.

Tuition Fee Breakdown

The tuition fees for the MSc International Fashion Marketing are as follows:

• Domestic Students: £10,250 per year
• International Students: £20,000 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme comprises five core modules that focus on various aspects of fashion marketing:

• Marketing and Society: Examines the strategic implications of marketing within the fashion industry, addressing sustainability and inclusivity.
• Brands and Consumer Culture: Explores branding concepts and the relationship between brands and consumers across different cultures.
• Fashion Enquiry: Encourages students to define their research specialisms while developing critical analysis and academic writing skills.
• Social Media Marketing: Focuses on the challenges and strategies of marketing in the digital age, particularly through social media platforms.
• Masters Project: A substantial original project that synthesises the knowledge and skills acquired throughout the course.

Industry Demand

The fashion industry is undergoing significant transformation, with increasing consumer demand for ethical and sustainable practices. Graduates of this programme will be well-prepared to address these challenges and contribute positively to the evolving landscape of fashion marketing.

Careers with International Fashion Marketing

Graduates of the MSc International Fashion Marketing can expect to find opportunities in various roles within the creative and cultural industries. Potential career paths include:

• Brand Management
• Copywriting
• Campaign Management
• Content Marketing
• Social Media Marketing
• Creative Concept Development
• Brand Strategy
• Account Management
• Events and Experiential Marketing
• Research and Insight
• Design
• Communications and PR
• Marketing Metrics and Data Analysis
• Search Marketing/SEO

With a focus on building essential skills for the future, graduates will be equipped to meet the demands of the industry and pursue fulfilling careers in fashion marketing.