Marketing University of London

Overview

Learn how to make confident marketing decisions and build the skills needed to progress in digital, brand, and marketing role with the MSc Marketing . This programme helps you build the practical skills needed to make effective marketing decisions in real-world business environments. 

You’ll learn how marketing impacts financial performance, customer behaviour, and wider social and environmental outcomes, helping you develop a more strategic approach to marketing leadership. This prepares you to make informed decisions and manage risk across different areas of marketing. 

Academic direction is provided by Birkbeck, University of London , ensuring your learning is informed by current research and industry-relevant insights. The programme is also accredited by the Chartered Institute of Marketing (CIM), meaning it aligns with professional standards valued by employers and supports your long-term career development. 

Delivered online, the degree allows you to study alongside full-time work, so you can continue building experience while developing specialist expertise. This flexibility makes it easier to progress into more senior roles without putting your career on hold. 

Career opportunities 

Graduates go on to roles across digital marketing, brand management, campaign management, and market research, with progression into senior positions such as Marketing Manager or Head of Marketing. 

The skills you develop, including strategic thinking, analysis, and decision-making, are valued across industries, including advertising, media, consulting, and both public and private sector organisations. 

Whether you are looking to progress in your current role or move into marketing from a related field, this programme provides a clear pathway into specialist and leadership positions.

Accreditation

This degree is accredited by the Chartered Institute of Marketing (CIM).