Overview
Through the Marketing MSc programme from the University of London you'll learn how your marketing decisions will affect financial, social and broader environmental outcomes, and become a better marketing leader.
Key facts:
- Academic direction is provided by Birkbeck, University of London, one of the world’s top research universities. Birkbeck academics are research-active across a range of disciplines and regularly contribute to public debate and publish in leading academic journals.
- The degree is accredited by the Chartered Institute of Marketing, which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
- As a graduate you can pursue careers in advertising, media, digital marketing, event marketing, public relations, product, brand and marketing management, market research, consulting and management.
Career opportunities:
- Graduates can pursue careers in advertising, media, digital marketing, event marketing, public relations, product, brand and marketing management, market research, consulting and management.
- This degree can be useful in a variety of marketing roles within local and national government, in for-profit and not-for-profit organisations, and in large, SMEs, start-ups and family businesses.
- Possible professions include Head of Marketing, Head of Digital, Brand Manager, Campaign Manager, Digital marketing manager, Social Media Manager, Market Insight Manager, Strategic Marketing Manager and Media and Communications Manager.
Accreditation
This degree is accredited by the Chartered Institute of Marketing (CIM).
Get more details
Visit programme websiteProgramme Structure
Modules include:
- Strategic marketing management
- Consumer and buyer behaviour
- Digital and social media marketing
- Marketing research and analytics
- Brand management
- Corporate responsibility and sustainability
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 18 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
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Language
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Credits
Delivered
Campus Location
- London, United Kingdom
Disciplines
Marketing View 65 other Masters in Marketing in United KingdomExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- For the MSc or Postgraduate Diploma you will need a first- or second-class honours bachelor’s degree (or an acceptable equivalent), in any subject, from an acceptable institution.
- For the Postgraduate Certificate you will need a first- or second-class bachelor’s degree (or an acceptable equivalent) or two years minimum work experience in a relevant field. This will most commonly be in a marketing or management position but each application will be considered on a case-by-case basis.
- Students who are admitted onto the Postgraduate Certificate or Postgraduate Diploma, upon successful completion of that award, will be able to progress to a higher award.
- If you do not meet the standard requirements, we will consider each application on its own merits. Our Admissions Panel will consider whether any alternative qualifications or work experience you have are suitable for entry to the programme.
Technological requirements
We set minimum basic computer requirements because your study resources are accessed via the Student Portal and it is vital that you can access this regularly.
Make sure you meet all requirements
Visit programme websiteTuition Fees
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International Applies to you
Applies to youNon-residents5194 GBP / year≈ 5194 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents8634 GBP / year≈ 8634 GBP / year
Additional Details
The fees depend on whether you live in a developing (Band A) or developed (Band B) nation
- Band A: £7792
- Band B: £12952
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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