Overview

On this Strategic Marketing programme offered at The University of Surrey you'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles.

Career opportunities

Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world. At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Surrey's Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing which will equip you with the attributes, ways of thinking and behaviour of a contemporary marketing professional. You’ll study a range of core concepts from other management disciplines, including innovation management. You can tailor our course to suit your career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy, marketing analytics and more. 94 per cent of our Surrey Business School postgraduate students go on to employment or further study (Graduate Outcomes 2024, HESA). Some of our graduates have embarked on careers in the following roles:
Marketing manager

Digital marketing manager

Marketing and brand strategist

Brand and product manager

Content marketing manager

Account manager

Management consultant.

Accreditation

Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

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Programme Structure

Courses include:

Strategic Marketing

Sustainability Marketing

Services Marketing

Marketing Research

Integrated And Digital Marketing Communications

Perspectives On Consumer Behaviour

Marketing Research

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Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-22 00:00:00
- Apply before 2026-07-15 00:00:00
Starting 2027-02-02 00:00:00
- Apply before 2026-12-10 00:00:00

More details

Applicants who don't require a student visa can continue to apply until 1 September

Language

English

Duolingo English Test

120

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TOEFL^® IBT

88

Schedule TOEFL®

PTE Academic

67

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IELTS

6.5

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Guildford, United Kingdom

Disciplines

Marketing Strategic Management View 338 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

88

Schedule TOEFL®

PTE Academic

67

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.

We may be able to take relevant work experience into consideration if you don't meet these requirements. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role) please provide full details of your role and responsibilities in your personal statement and CV when you submit your application.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24900 GBP / year

≈ 24900 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

15200 GBP / year

≈ 15200 GBP / year

Additional Details

Sep part-time

UK - £7,600
Overseas - £12,500

Living costs

Guildford

United Kingdom

660 - 1140 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career opportunities

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Guildford

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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