Overview

While studying for your Online Master with Digital Marketing degree at GBSB Global, students will gain the groundwork based on theory, design, and application of advertisement and promotional techniques to make businesses successful.

The specially designed curriculum provides students with a comprehensive understanding of consumer decision-making and related concepts and theories used to evaluate and predict consumer behavior and relevant outcomes. The Online Master with Digital Marketing graduates will have a competitive advantage over their peers given extensive integration and application of social media and various innovative digital technologies throughout the course.

The Online Master with Digital Marketing students further develop their skills through hands-on real-world digital marketing activities, case studies, networking engagements, online conferences and learning from digital applications and simulations we offer through our online campus.

Career

In today’s digitally connected society, the marketing landscape is constantly evolving. From advancements in tech to platform algorithms, successful marketing leaders will have both quantitative and qualitative marketing skills. With a Master with Digital Marketing in Malta, you’ll gain the proficiencies needed to execute targeted strategies to stay ahead of the competition.

This Digital Marketing (Online) programme from GBSB Global Business School provides a comprehensive overview of the digital marketing practices needed for effective marketing campaigns in a tech-centered economy. Students will attain a core knowledge of the digital marketing principles and practices needed to engage with the 21st century consumer. Themes will include web page design, analytics, search engine optimization (SEO), pay per click, email marketing, social media marketing and mobile marketing.

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Programme Structure

Courses include:

Digital Economy and Its New Driving Forces

Digital Strategy and Transformation

Drucker’s 7 Sources of Innovation, Open Innovation

Strategic Approaches to Managing Innovation

Disruption Theory

Digital Transformation Journey

Analytics Tools and Machine Learning (ML) Tools and Techniques

Artificial Intelligence (AI)

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Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2024-04-08 00:00:00
- Apply before 2023-12-08 00:00:00 , International
Starting 2024-10-02 00:00:00
- Apply before 2024-06-02 00:00:00 , International
Starting 2025-01-08 00:00:00
- Apply before 2024-09-08 00:00:00 , International

More details

Visa students: We strongly recommend all students to apply as early as four months prior to the start of their program to allow sufficient visa processing time.

Language

English

IELTS

6.5

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TOEFL^® IBT

79

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Credits

90 ECTS

Delivered

Online

Disciplines

Digital Media Digital Marketing View 8 other Masters in Digital Media in Spain

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

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TOEFL^® IBT

79

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Other requirements

General requirements

The entry profile should include one of the following:

European three-year initial degree or a recognised equivalent at EQF/MQF Level 6 (180 ECTS minimum); or
A foreign undergraduate degree from outside the EHEA equivalent to EQF/MQF Level 6 and 180 ECTS minimum;

Alternative Entry Routes

Alternative entry routes are available for applicants who do not possess the standard entry qualifications but have certain appropriate skills and experience and subject knowledge. These are detailed in the IQA Manual of GBSB Global within the “Policies for Admission of Transfer Students and Recognition of Prior Learning”.
The Admissions Committee may consider applications from suitably qualified students currently attending other universities, applicants who have achieved a lower level award, or applicants seeking admission based on Recognition of Prior Learning (RPL).

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Tuition Fee

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International

6750 EUR/year

Tuition Fee

Based on the tuition of 6750 EUR per year during 12 months.
EU/EEA

6750 EUR/year

Tuition Fee

Based on the tuition of 6750 EUR per year during 12 months.