Communication and Management of Creative Industries University of Porto

Overview

The Communication and Management of Creative Industries programme of the University of Porto provides advanced training in areas related to Communication and Creative Industries Management, aimed at those who wish to pursue a professional career as an executive, entrepreneur or researcher in this area. Among the main objectives, the following stand out: It has the following objectives.

• To provide postgraduate training in Communication and Creative Industries, to a design which combines the teaching/ learning contents taught with a section that is designed to provide students with professional tools, as well as theoretical and practical experience, always in the interdisciplinary field of Communication Sciences and Management Sciences;

• To promote the practice of research in Communication and Creative Industries, encouraging student autonomy in their academic career;

• To prepare professionals with a solid understanding that enhances value creation in creative and cultural industries and products;

• To raise awareness of the importance of intellectual property as a strategic asset of organizations, content production and creative brands;

• Identify and analyze critical success factors in the creative sector, particularly in terms of communication strategies, media strategies, marketing, business models, entrepreneurship and development projects.

Employment Prospects

• Management, marketing, management, production, creation and other activities in Companies in the creative industries, including the media and communication.

• Positions in creative activities, including freelancing, entrepreneur by Own and employed in small, medium and large enterprises Associated with creative work, especially in Areas in the media, publishing, music and audiovisual industries in Sound design, television and film, radio and online production, multimedia, digital agencies, consultants.

• Positions in government entities, non-profit organizations, cultural entities, museums, galleries; And also in other companies and organizations that have creativity as a of value creation.

• Preparation for doctoral research in culture, communication, media, Projects in creative industries and work-dependent organizations.