Marketing Management Humber Polytechnic

Overview

Beginning in January 2023, students accepted into specific Ontario Graduate Certificate programmes by Humber Polytechnic , including international students, will be eligible to transition into the one-year transdisciplinary Master of Digital Media (MDM) programme by Toronto Metropolitan University.

By taking the  Marketing Management graduate certificate programme from Humber Polytechnic, you will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Key facts

• Marketing is the business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.
• Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to global agencies and brands. Our graduates work as:

• account executives
• brand managers
• communications managers 
• community engagement managers
• digital media marketers
• marketing analysts/researchers
• media planners and buyers
• sales and marketing co-ordinators/managers
• social media managers