Marketing Management

Overview

In the Marketing Management graduate certificate program from Humber College , you will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Very attractive offer as the programs will offer work placement

Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. 

With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands.  Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete. 

Career

Marketing is the business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.

Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to many global agencies and brands. Our graduates work as:

• account executives

• media planners and buyers

• brand managers

• marketing analysts/researchers

• sales and marketing coordinators/managers

• community engagement managers

• digital media marketers

• social media managers

• communications managers