Content Strategy

Overview

Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.

Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.

Your Career

There is a growing demand for media and digital communication specialists. Graduates from this Content Strategy graduate certificate program from Humber College may find employment in the media and digital communications fields with positions such as junior digital strategist, junior content strategist, digital strategist, content analyst, digital content co-ordinator and content specialist.