Advertising - Media Management Humber Polytechnic

Overview

Beginning in January 2023, students accepted into specific Ontario Graduate Certificate programmes by Humber Polytechnic , including international students, will be eligible to transition into the one-year transdisciplinary Master of Digital Media (MDM) programme by Toronto Metropolitan University.

Key facts

• Throughout the Advertising - Media Management programme from Humber Polytechnic, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.
• Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with.  Finally, you will build your technology skillset through the use of industry-specific research databases and software throughout your studies.
• With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world-leading advertising agency or any number of small to large companies across the media management landscape. 
• Our graduates find jobs on both the client and agency side, with local, national and international advertising agencies, media companies, marketing strategy agencies, and leading business and consumer brands.  Typical roles include:

• account co-ordinator/manager
• brand manager
• digital media planner/co-ordinator
• digital strategist
• media buyer/planner
• media researcher
• media sales representative
• programmatic campaign co-ordinator
• social media manager
• Equipped with a comprehensive understanding of both the traditional and digital media landscapes, gained through in-class work, practical teachings and a job placement, this programme will launch your career in the advertising and media management sector.