Overview
Beginning in January 2023, students accepted into specific Ontario Graduate Certificate programs by Humber Polytechnic , including international students, will be eligible to transition into the one-year transdisciplinary Master of Digital Media (MDM) program by Toronto Metropolitan University.
Throughout the Advertising - Media Management program from Humber Polytechnic, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.
Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with. Finally, you will build your technology skillset through the use of industry-specific research databases and software throughout your studies.
With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world-leading advertising agency or any number of small to large companies across the media management landscape.
Your Career
Our graduates find jobs on both the client and agency side, with local, national and international advertising agencies, media companies, marketing strategy agencies, and leading business and consumer brands. Typical roles include:
- account co-ordinator/manager
- brand manager
- digital media planner/co-ordinator
- digital strategist
- media buyer/planner
- media researcher
- media sales representative
- programmatic campaign co-ordinator
- social media manager
Equipped with a comprehensive understanding of both the traditional and digital media landscapes, gained through in-class work, practical teachings and a job placement, this program will launch your career in the advertising and media management sector.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Advertising: Media Management
- Managing the Media, Client, and Advertising Agency Relationship Dynamic
- Media Management Planning, Costing and Buying: Traditional Media
- Media Measurement and Research
- Career Orientation and Industry Structure
- Professional Selling Practices and Negotiations
- Computer Business Applications
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- Starting
- Apply before
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Language
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Delivered
Disciplines
Media Management Advertising View 5 other Masters in Advertising in CanadaExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Humber Polytechnic and/or in Canada, please visit Student Insurance Portal.
Other requirements
General requirements
- A bachelor’s degree
- Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
19169 CAD/yearTuition FeeBased on the tuition of 19169 CAD per year during 12 months. -
National
6170 CAD/yearTuition FeeBased on the tuition of 6170 CAD per year during 12 months.
Living costs for Toronto
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Advertising - Media Management.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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