Study cover for Advertising - Media Management
Postgraduate Certificate On Campus

Advertising - Media Management

Humber College

12 months
Duration
18048 CAD/year
5894 CAD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Advertising - Media Management Ontario graduate certificate program from Humber College gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet a client or a company’s advertising goals.

Visit the official programme website for more information

Overview

Throughout the Advertising - Media Management Ontario graduate certificate program from Humber College , you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with.  Finally, you will build your technology skillset through the use of industry specific research databases and softwares throughout your studies.

With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world leading advertising agency or any number of small to large companies across the media management landscape. 

Your Career

Our graduates find jobs on both the client and agency side, with local, national and international advertising agencies, media companies, marketing strategy agencies, and leading business and consumer brands.  Typical roles include:

  • account co-ordinator/manager
  • brand manager
  • digital media planner/co-ordinator
  • digital strategist
  • media buyer/planner
  • media researcher
  • media sales representative
  • programmatic campaign co-ordinator
  • social media manager

Equipped with a comprehensive understanding of both the traditional and digital media landscapes, gained through in-class work, practical teachings and a job placement, this program will launch your career in the advertising and media management sector.

Programme Structure

Courses include: 

  • Advertising: Media Management
  • Managing the Media, Client, and Advertising Agency Relationship Dynamic
  • Media Management Planning, Costing and Buying: Traditional Media
  • Media Measurement and Research
  • Career Orientation and Industry Structure
  • Professional Selling Practices and Negotiations
  • Computer Business Applications

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

To be eligible for admission, you must possess the following:

  • A bachelor’s degree

Tuition Fee

To alway see correct tuition fees
  • International

    18048 CAD/year
    Tuition Fee
    Based on the tuition of 18048 CAD for the full programme during 12 months.
  • National

    5894 CAD/year
    Tuition Fee
    Based on the tuition of 5894 CAD for the full programme during 12 months.

Living costs for Toronto

1502 - 2563 CAD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Advertising - Media Management
-
Humber College

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