Marketing University College Cork

Overview

The Marketing course at University College Cork  will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop marketing instincts and creative abilities, enhancing your professional expertise and personal development. 

Key facts

• You will develop leading-edge skills sought in the workplace including, for example, the development of customer insights, active problem-solving, and the application of digital marketing. The blended nature of the programme will turn Graduates into Marketing Practitioners with an array of learning methods including live and negotiated firm-based projects, specialised workshops, marketing strategy simulation, and industry-based marketing practice.

• This programme, open to business graduates, has been designed to enable students to develop advanced knowledge and understanding of the contemporary strategic challenges facing marketers and provide professional marketing experience. It is the first University in Ireland to offer an MSc in Strategic Marketing & Practice with both consultancy work and work placement options. 
• The programme will develop students’ critical thinking, research, and communication skills and, uniquely, will feature consultancy projects and blended learning as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.