About

Public Relations is the management of all relationships and communication within an organisation and between an organisation and its outside audiences. To this end the public relations function pays particular attention to reputation with a view to creating better understanding of the organisation among all stakeholders.  

The course aims to provide students with a strategic and systematic understanding of the theory and practice of public relations and offers students the opportunity to develop their professional communication skills within a challenging, supportive and easily accessible framework. This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and its manifold impacts on the mass media industry.