Overview

The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically.

Our Digital Marketing MSc programme at King's College London is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others.

You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

Key benefits

Explore key digital trends – You will be exposed to an integrated perspective on digital marketing and learn about how business and industry are locating in the digital environment, the strategic & tactical marketing decision-making in a digital context and understand how to be competitive in a global contemporary setting.

Study in London - We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing, so you’ll benefit from studying our innovative course while studying in the capital.

Stand out to employers – Gain the knowledge and skills you’ll need for a career in digital marketing. Digital skills are now essential to the marketing profession, and our programme aims to enhance your ability to analyse, evaluate, and manage market opportunities in the context of Web 2.0 and help you progress to a range of digital marketing careers.

Programme Structure

Courses include:

Digital Marketing Strategy

Digital Marketing Communications

Digital Consumer Behaviour

Marketing Analytics

Research in Marketing

Research Project (Dissertation)

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-28 00:00:00
- Apply before 2026-07-25 00:00:00 , International
- Apply before 2026-08-25 00:00:00 , National

Language

English

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

London, United Kingdom
London, United Kingdom

Disciplines

Digital Marketing View 213 other Masters in Digital Marketing in United Kingdom

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Upper Second Class

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Undergraduate degree with High 2:1 honours (i.e. overall average of at least 65% across all years of study). Some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS or similar software, is strongly recommended.

A personal statement of up to 4,000 characters (maximum 2 pages) is required.

A copy (or copies) of your official academic transcript(s), showing the subjects studied and marks obtained.

One academic reference is required. A professional reference will be accepted if you have completed your qualifications over five years ago. In some cases, we may request an additional reference from you.

Applicants may wish to include a CV (Resume) or evidence of professional registration as part of their application.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

35800 GBP / year

≈ 35800 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

20350 GBP / year

≈ 20350 GBP / year

Living costs

London

United Kingdom

1137 - 2157 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key benefits

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

London

Funding

Scholarships Information

Available Scholarships

Our partners