12 months
22000 EUR/year
16000 EUR/year
Tuition fee
Apply date
Start date


This full-time Digital Marketing course at UCD Michael Smurfit Graduate Business School is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques.

Visit the official programme website for more information


Key facts

The combination of strategic, analytical and practical elements will provide graduates of this course with a distinct advantage in the marketplace. It is open to Irish and international business graduates (or related areas), who want to improve their digital skills, be industry-ready and find exciting jobs in the digital capital of Europe.

The close association between UCD Smurfit School, Dublin and the world’s leading digital marketing companies’ offers students and professionals on the course a great opportunity to gain experience from the best in the industry.

Career opportunities

Graduates of the Digital Marketing course at UCD Michael Smurfit Graduate Business School  find exciting career opportunities in any of the following areas/roles: Marketing Management; Advertising and Design; Digital Marketing Manager; Digital Consultant; Web/Online Manager; Digital/Social Media Specialist; Market Research and Public Relations.

Potential careers for our graduates include:

  • Marketing Manager
  • Digital Marketing Manager
  • Web/Online Manager
  • Market Research
  • Insights Analyst
  • Digital Sales Executive
  • Channel Marketing Coordinator

Programme Structure

Courses include:

  • Corporate Marketing Strategy
  • Consumers in a Digital Age
  • Consumer Insights & Analytics
  • Advanced SEO and SEA
  • Social Media Marketing
  • Digital Technology & Design

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

More details

Applications are assessed on a rolling basis and courses will close once they are filled. We advise you to apply as early as possible to avoid disappointment.


90 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A minimum second-class honours degree (or equivalent) in any discipline, or
  • A primary degree with a minimum of two years’ work experience in a Marketing role
  • Transcripts
    • CV
    • English Language Test
    • References
    • Additional Documentation

    Tuition Fee

    To alway see correct tuition fees
    • International

      22000 EUR/year
      Tuition Fee
      Based on the tuition of 22000 EUR per year during 12 months.
    • EU/EEA

      16000 EUR/year
      Tuition Fee
      Based on the tuition of 16000 EUR per year during 12 months.

    Living costs for Dublin

    1100 - 1800 EUR /month
    Living costs

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


    Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

    Our partners

    Digital Marketing
    UCD Michael Smurfit Graduate Business School


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