International Business and Marketing

Overview

International Business and Marketing degree offered at Aberystwyth University  provides a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management.

As a student on the MSc in International Business and Marketing, you will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism in this programme examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

Employability

Potential careers:

• Accountancy;

• Banking;

• Insurance;

• Underwriting;

• Risk Management;

• Retail;

• Distribution and Logistics;

• Marketing;

• Market Research;

• Advertising;