The Management - Strategic and Innovative Marketing programme at South Ural State University students study issues relevant to forecasting the market prospects of products, establishing new technologies for promoting goods and services; obtain the skills of brand management, creating and developing brands, managing brand capital, fulfilling marketing plans, programs for introducing new products/brands to the market, rebranding traditional products/services of a company.
The graduates can hold the positions of heads and leading specialists of departments of strategic development, marketing, advertising; work in PR-departments, public relations centres and press services at enterprises (industrial or commercial), both in medium businesses and in multinational corporations; heads of units and leading experts in marketing and consulting agencies; heads and leading specialists of marketing analytics and merchandising departments of big retail chains.
The programme is unique due to the organization of collaboration with business structures in the form of inviting practicing specialists to hold special sections of courses; organizing trainings and master classes; solving real problems and issues that enterprises are facing, in the form of cases and projects.
A multicultural environment is created to facilitate the blended training of students from different countries. The programme also provides additional options, including practice-oriented additional courses.
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- The Master’s degree students study issues relevant to forecasting the market prospects of products, establishing new technologies for promoting goods and services; obtain the skills of brand management, creating and developing brands, managing brand capital, fulfilling marketing plans, rebranding traditional products/services of a company.
- A wide range of professional courses includes studying the marketing factors of business performance, market research methods and marketing analysis, modern marketing technologies, integrated marketing communications, customer relationship strategies and brand management.
Check out the full curriculumVisit official programme website
- 24 months
Start dates & application deadlines
- Apply before
DisciplinesManagement, Organisation & Leadership Innovation Management Strategic Management View 5 other Masters in Innovation Management in Russia
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We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- Copy of your passport + certified translation
- Certificates/diplomas of your completed degree and transcripts/diploma supplements + certified translations
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International2227 USD/yearTuition FeeBased on the tuition of 2227 USD per year during 24 months.
National2227 USD/yearTuition FeeBased on the tuition of 2227 USD per year during 24 months.
- 155,000 rubles
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.