International Business Management with Marketing Heriot-Watt University

Overview

The International Business Management with Marketing at Heriot-Watt University is a specialist postgraduate degree designed to equip students with a robust understanding of global commercial operations. This programme integrates core management principles with advanced marketing strategies to prepare graduates for leadership roles in diverse international sectors.

Why International Business Management with Marketing at Heriot-Watt University?

Heriot-Watt University was the first British institution to establish a campus in Dubai, earning a prestigious five-star rating from the KHDA for its teaching excellence. Students benefit from a futuristic campus featuring digital classrooms and collaborative lecture theatres designed for interactive learning. The university maintains strong industry links, ensuring that over 90% of graduates secure professional roles or further study within six months. Additionally, the Go Global mobility programme allows students to transfer seamlessly between international campuses in the UK and Malaysia.

Tuition Fee Breakdown

• International fee: AED 99528 per year
• National fee: AED 99528 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum covers essential business functions alongside specialist marketing modules. Modules may include:

• Competitive Strategy
• International Business Context
• Marketing
• Research Philosophy and Practice
• International Marketing
• Business Economics
• Digital Marketing Analytics
• Branding and Communications
• Dissertation

Careers with International Business Management with Marketing

Graduates are highly sought after by global organisations due to the programme's practical focus and strong links to business and industry. The degree prepares students for a wide range of professional paths, including roles in international marketing management, strategic consultancy, and brand management. By developing both broad management skills and specific marketing expertise, alumni are well-positioned to advance their careers or transition into new sectors within the global marketplace.