Visual and Experience Design

Overview

“Thinking made visual”

Professional roles in the design field are constantly changing. Nowadays, design as a field has to encompass the “old” physical, as well as the new digital, media. More and more companies discover the value of experience design in delivering brand, product and service messages and engaging their customers and users through digital touchpoints. While many experiences are working on multiple senses, almost all of them are delivered through the eye, which continues to render our visual sense the most critical of all.

This course will focus on the critical awareness of the balance between creative, commercial and business considerations, developing visual narratives using different visual tools and graphic elements. You will also develop the ability to develop a specific brief to create research-driven projects and an innovative approach to business.

University of Applied Sciences Europe focuses on your development. That's why we teach in small learning groups and in a friendly and personal atmosphere. We’ll oversee your individual development process and help you define your talents and strengths, while helping you develop your own visual signature. You will be taught by renowned lecturers from the creative industry and study at a campus that is centrally located, equipped with the newest technology (photo studio, VR equipment, print & scan lab, MacPools, etc.) and that is known for its international and English-speaking character.

The program – interdisciplinary courses, projects and more

Visual and Experience Design is a one-year master’s program welcoming the applicants majoring in visual and graphic design, product design, interaction design, communication and marketing, media and web design, new media or coding-­ or software engineering-related subjects.

At University of Applied Sciences Europe, you’ll have the unique opportunity to bring your design skills to a vibrant multicultural and interdisciplinary environment. You will engage in courses revolving around visual design, illustration, digital image creation, photography, contemporary typography, the creation of communication artefacts, the building of interactive prototypes, brand identity design, innovation design management and design research.

Career options with a degree in Media Spaces from University of Applied Sciences Europe

The international design industry is seeking talent that is as well versed in delivering functional and joyful user interfaces (UI) as it is in creating sustainable user experiences (UX). Merging skills in advanced visual design together with methodologies applied in a user-centred design scenario is at the core of the Visual and Experience Design program at University of Applied Sciences Europe.

Typical areas of work include:

• Visual and Experience Designer
• Brand Designer
• Service Designer
• Experience Designer
• Product Design Developer
• Design Strategist
• Creative Director and Entrepreneur
• Visual Design Innovator
• Professional studios and research centres