International Luxury Marketing Oxford Brookes University

Overview

The International Luxury Marketing programme at the Oxford Brookes University will equip you with insight and critical skills, and you will:

• learn to assess situations from financial, commercial and cultural standpoints

• learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios

• develop marketing strategies in a luxury context

• understand how building customer trust and championing luxury brands is critical

• learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels

Career prospects

The programme ensures that graduates are well placed to be employed in marketing roles throughout the world, and in luxury sectors such as:

• jewellery

• fashion

• tourism

• fine wine

• spirits

• prestige cars

Accreditation

Accredited by the Chartered Institute of Marketing and Institute of Direct and Digital Marketing.