Overview
The Global Marketing programme at University of Roehampton has been designed with input from a panel of business advisors and successful business leaders to address the 21st century’s demand for market-focussed professionals adept in the effective use of digital communications technologies. You will be introduced to the strategic, financial and operational context of management and to digital marketing strategies and the increasingly data-driven context in which business leaders operate. You will also learn how to leverage digital marketing and customer engagement strategies to achieve real impact on business objectives through marketing.
MSc Global Marketing is tailored to students with the ambition to become leaders and practitioners at the interface of marketing and corporate strategy. The programme benefits from our academic faculty’s leading research expertise and practitioner links. In addition to the academic programme of study, you will have the opportunity to join our Global Leadership Programme.
Career options
Graduates from this programme are equipped with the knowledge and skills to work in brand management, digital marketing planning or strategic marketing management positions in large multinational corporations, SMEs operating globally or specialist marketing agencies.
Programme Structure
Courses include:
- Business Research Methods
- Strategic Marketing
- Global Strategic Management
- E-marketing
- Financial Performance Management
- Leadership and Change Management
- Global Brand Management
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
Home-fee postgraduates can apply near course start; international students needing a Tier 4 visa must usually apply much earlier.
Language
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Credits
Delivered
Campus Location
- London, United Kingdom
Disciplines
Marketing View 337 other Masters in Marketing in United KingdomWhat students do after studying
Academic requirements
English requirements
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- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university. Advice on recognition can be obtained from the Admissions Office.
Tuition Fees
-
International Applies to you
Applies to youNon-residents18250 GBP / year≈ 18250 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents11250 GBP / year≈ 11250 GBP / year
Additional Details
- Placement year: £1,995
- UK Part-Time: £5,788
- International Part-Time: £9,371
Living costs
London
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Global Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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