Overview

Why Management and Marketing at Birmingham City University?

Birmingham City University is a prominent institution with a rich history and a commitment to practice-based learning. The university boasts over 31,000 students from more than 100 countries, creating a vibrant and diverse atmosphere conducive to learning. The MSc in Management and Marketing is accredited by the Chartered Management Institute (CMI), ensuring that the course content remains relevant and aligned with industry standards. Students benefit from experienced tutors who bring significant professional practice to the classroom, enhancing the learning experience. The university's state-of-the-art facilities, including the Curzon Building, provide an ideal environment for students to engage in collaborative projects and practical learning.

Tuition Fee Breakdown

For the MSc in Management and Marketing, the tuition fees for international students are £18,600 per year. Domestic students will pay £10,820 per year. Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The MSc in Management and Marketing comprises several core modules that provide a comprehensive understanding of business and marketing principles. The modules include:

• Managerial Finance
• The Integrated Business
• Leadership Development
• International Strategic Management
• Business and Management Research Project
• Strategic Brand and Communications Management
• Digital Marketing Strategy
• Professional Placement Year (optional)

In the final stage, students can choose a Major Project that aligns with their career aspirations, allowing them to apply their learning in real-world contexts.

Guaranteed Work Experience

The programme offers an optional professional placement, enabling students to gain practical experience within a professional environment. This placement lasts for 20 weeks and is designed to enhance employability skills. Students are encouraged to leverage the university's extensive network of employers to secure a placement that complements their studies.

Careers with Management and Marketing

Graduates of the MSc in Management and Marketing have successfully secured positions in various sectors, including land management in Kenya, manufacturing in China, human resources in Germany, finance in Canada, and education in India, the UK, and Sri Lanka. The course equips students with the necessary skills to thrive in management roles or to establish their own businesses. The diverse perspectives gained during the programme prepare graduates to provide valuable insights in today's dynamic business environment.