Studyportals Study cover for Digital Marketing

Digital Marketing

CBS International Business School

24 months
1255 EUR/module
885 EUR/module
Tuition fee
Apply date
Start date


The master's degree course in Digital Marketing at the CBS International Business School, which is taught in English, combines an economic education with the latest findings in digital marketing. 

Visit the official programme website for more information


In the full-time Digital Marketing programme at the CBS International Business School , students learn the necessary techniques and tools such as website optimisation, marketing analytics and social media monitoring, which predestines them as graduates for positions in middle and upper management.

The study programme "Digital Marketing" prepares students for a career as Digital Marketing Manager or Digital Communication Manager. From the first semester onwards, you will deepen your knowledge of business administration and a foreign language and attend seminars on the development of digital strategies and trans-medial marketing campaigns.

Internship & semester abroad

The master's programme is completed by an internship of at least 8 weeks during the lecture-free period, which master's students can complete in a national or international company. If you wish, you can write your master's thesis as a project in a company of your choice in the fourth semester. Alternatively, you can also spend this last semester abroad at one of over 120 partner universities worldwide and write your master's thesis there.


After their studies they often work in the following fields of activity:

  • Digital marketing management
  • Content management
  • Media management
  • PR/Communication
  • SEO management
  • Product management


In addition to state recognition and institutional accreditation by the German Science Council, the study programmes of the CBS International Business School are regularly checked by the FIBAA (Foundation for International Business Administration Accreditation) for content, topicality and feasibility of study. 

Programme Structure

Courses include:

  • Digital Strategy Development
  • Digital Storytelling
  • Digital Content Creation
  • Advanced Digital Marketing
  • Online and Social Media Management
  • Big Data and Cloud Management
  • Social Media Monitoring

Key information


  • Full-time
    • 24 months

Start dates & application deadlines

More details
  • Please meet the following application deadline if you need a visa: May 15.
  • Possibility of application deadline extension.




120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

The admission requirements for our CBS Master programmes are a first academic qualification with a minimum of 180 ECTS-Credits of a recognised university with a final grade of at least “good”. 


  • Your CV in tabular format
  • Proof of your study achievements to date (official academic transcript of records) and if already applicable the certificate of your first academic degree (e.g. Bachelor)
  • Letter of motivation: 1-2 DIN A4 pages which answers the following question: “How do you view your vocational future after your studies at CBS?”
  • Copy of your passport (and residence permit, if available)
  • Proof of English proficiency (if English is not your native language).

Tuition Fee

  • International

    1255 EUR/module
    Tuition Fee
    Based on the original amount of 1255 EUR per module and a duration of 24 months.
  • EU/EEA

    885 EUR/module
    Tuition Fee
    Based on the original amount of 885 EUR per module and a duration of 24 months.
  • The fees for one month amount to 885 Euro (EU Students/ Cologne Campus) or 1,255 Euro (Non-EU Students/ Cologne Campus). 
  •  In addition, a one-off registration fee of 600 euros is charged. 


Non-EU Students Scholarship

All highly motivated non-EU applicants are given the opportunity to receive a scholarship, if they fulfill certain requirements.

EU Students Scholarship

This scholarship is designed exclusively for new international students (Bachelor, Master and MBA) who intend to study at CBS International Business School. Each year, CBS awards scholarships in order to reduce the tuition fees for talented foreign students. Qualified students will receive a 50% scholarship off the total tuition fee.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Digital Marketing
CBS International Business School