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Overview
Marketing is an exciting and diverse world. In this master’s programme we present the newest trends of the profession in order to provide a deeper understanding of marketing processes and an overview of the latest developments. In addition, you get a perspective that prepares you to adapt to the ever-changing business environment quickly and creatively, and find the most appropriate solutions in accordance with the brand and the target group. The Marketing program is offered at Budapest Metropolitan University.
Career Opportunities
Senior professional at the commerce and marketing departments of multinational companies
- Salesperson, sales professional
- Senior professional at advertising and PR agencies, consulting companies
- Head of your own agency
- Freelancer marketing professional
Programme Structure
Courses include:- Marketing Theory and Marketing Management in the Digital Age
- Marketing Research
- Marketing Information Systems
- B2C and B2B Sales
- CRM Systems
- Consumption Theory and Consumer Behaviour
Specialization:
Integrated Marketing Communications: In this specialization you can learn about the fields of expertise that may provide useful support in your future work successes. We prepare you for all the important professional challenges from PR to online and social media marketin
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- Starting
- Apply before , International
- Apply before , EEA/EU
-
Language
English
IELTS 6
Credits
120 ECTS
Delivered
On Campus
Disciplines
Communication Studies Marketing Digital Marketing View 6 other Masters in Communication Studies in HungaryAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 6
Other requirements
General requirements
IELTS min. 6.0
- Bachelor’s degree from a relevant field
Tuition Fee
To alway see correct tuition fees
-
International
5200 EUR/yearTuition FeeBased on the tuition of 2600 EUR per semester during 24 months. -
EU/EEA
4400 EUR/yearTuition FeeBased on the tuition of 2200 EUR per semester during 24 months.
Living costs for Budapest
172338 - 268251 HUF /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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