Marketing is an exciting and diverse world. In this master’s programme we present the newest trends of the profession in order to provide a deeper understanding of marketing processes and an overview of the latest developments. In addition, you get a perspective that prepares you to adapt to the ever-changing business environment quickly and creatively, and find the most appropriate solutions in accordance with the brand and the target group. The Marketing program is offered at Budapest Metropolitan University.
Senior professional at the commerce and marketing departments of multinational companies
- Salesperson, sales professional
- Senior professional at advertising and PR agencies, consulting companies
- Head of your own agency
- Freelancer marketing professional
Programme StructureCourses include:
- Marketing Theory and Marketing Management in the Digital Age
- Marketing Research
- Marketing Information Systems
- B2C and B2B Sales
- CRM Systems
- Consumption Theory and Consumer Behaviour
Integrated Marketing Communications: In this specialization you can learn about the fields of expertise that may provide useful support in your future work successes. We prepare you for all the important professional challenges from PR to online and social media marketin
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- Apply before , International
- Apply before , EEA/EU
DisciplinesCommunication Studies Marketing Digital Marketing View 6 other Masters in Communication Studies in Hungary
We are not aware of any academic requirements for this programme.
IELTS min. 6.0
- Bachelor’s degree from a relevant field
International5200 EUR/yearTuition FeeBased on the tuition of 2600 EUR per semester during 24 months.
EU/EEA4400 EUR/yearTuition FeeBased on the tuition of 2200 EUR per semester during 24 months.
Living costs for Budapest
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.