Budapest Metropolitan University

M.Sc. On Campus
24 months
5000 EUR/year
4200 EUR/year
Tuition fee
Apply date
Start date


If you wish to broaden your horizons and go from a marketing specialist to a knowledgeable leader in the field of marketing, this Marketing program from Budapest Metropolitan University is for you. Understand the big picture of the marketing world, rather than just a small part of it. Develop the skills and knowledge to proactively attract and keep consumers.


Marketing is an exciting and diverse world. In this master’s programme we present the newest trends of the profession in order to provide a deeper understanding of marketing processes and an overview of the latest developments. 

In addition, you get a perspective that prepares you to adapt to the ever-changing business environment quickly and creatively, and find the most appropriate solutions in accordance with the brand and the target group.

Key Elements of the Marketing program from Budapest Metropolitan University

  • After laying the theoretical foundations, we facilitate your understanding of contexts through case studies and practical examples, and enable you to think in complex systems and marketing processes.
  • During the training you may get the Google Ads Fundamentals Certification, which will be a highlight in your CV.
  • You will get to know software programs that helps you achieve great results in marketing and analyse big data – for example the SalesManago CRM and marketing automatization system.
  • You can expand your knowledge with unique elective subjects such as Direct Marketing, Influencer Marketing, Country Branding, Copywriting and Sports Marketing.
  • In addition to METU educators, you will learn from practical experts who are renowned representatives of their profession.

Career opportunities

  • Senior professional at the commerce and marketing departments of multinational companies
  • Salesperson, sales professional
  • Senior professional at advertising and PR agencies, consulting companies
  • Head of your own agency
  • Freelance marketing professional

Programme Structure

Courses include:

  • Marketing Theory and Marketing Management in the Digital Age
  • Marketing Research
  • Marketing Information Systems
  • B2C and B2B Sales
  • CRM Systems
  • Consumption Theory and Consumer Behaviour
  • Media Law
  • Advertising Law

Key information


  • Full-time
    • 24 months

Start dates & application deadlines




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • Undergraduate diploma (or higher)
  • The entry qualification documents are accepted in the following languages: English / Hungarian.
  • Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
  • You must take the original entry qualification documents along with you when you finally go to the university.

Tuition Fee

  • International

    5000 EUR/year
    Tuition Fee
    Based on the original amount of 2500 EUR per semester and a duration of 24 months.
  • EU/EEA

    4200 EUR/year
    Tuition Fee
    Based on the original amount of 2100 EUR per semester and a duration of 24 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Budapest Metropolitan University


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