M.Sc. On Campus


Budapest Metropolitan University

24 months
5200 EUR/year
4400 EUR/year
Tuition fee
Apply date
Start date


If you wish to broaden your horizons and go from a marketing specialist to a knowledgeable leader in the field of marketing, this program is for you. Understand the big picture of the marketing world, rather than just a small part of it. Develop the skills and knowledge to proactively attract and keep consumers with the Marketing program from Budapest Metropolitan University.


Marketing is an exciting and diverse world. In this master’s programme we present the newest trends of the profession in order to provide a deeper understanding of marketing processes and an overview of the latest developments. In addition, you get a perspective that prepares you to adapt to the ever-changing business environment quickly and creatively, and find the most appropriate solutions in accordance with the brand and the target group. The Marketing program is offered at Budapest Metropolitan University.

Career Opportunities

  • Senior professional at the commerce and marketing departments of multinational companies  

  • Salesperson, sales professional  
  • Senior professional at advertising and PR agencies, consulting companies  
  • Head of your own agency  
  • Freelancer marketing professional 

Programme Structure

Courses include:
  • Marketing Theory and Marketing Management in the Digital Age
  • Marketing Research
  • Marketing Information Systems
  • B2C and B2B Sales
  • CRM Systems
  • Consumption Theory and Consumer Behaviour


Integrated Marketing Communications: In this specialization you can learn about the fields of expertise that may provide useful support in your future work successes. We prepare you for all the important professional challenges from PR to online and social media marketin

Key information


  • Full-time
    • 24 months

Start dates & application deadlines


120 ECTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • IELTS min. 6.0  

  • Bachelor’s degree from a relevant field 

Tuition Fee

To alway see correct tuition fees
  • International

    5200 EUR/year
    Tuition Fee
    Based on the tuition of 2600 EUR per semester during 24 months.
  • EU/EEA

    4400 EUR/year
    Tuition Fee
    Based on the tuition of 2200 EUR per semester during 24 months.

Living costs for Budapest

172338 - 268251 HUF /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Budapest Metropolitan University


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