Overview

After completing the core subjects (e.g. Microeconomics, Macroeconomics, Management, Quantitative Methods for Decision Making, Logistics, Business Information Systems, etc.) the students undergo professional training in the field of Management and Marketing. The training is focused on gaining general knowledge in specific managerial and marketing disciplines and skills to address current challenges in domestic organizations as well as international enterprises and institutions.

Upon successful completion of the Management and Marketing from Tomas Bata University in Zlín, the most talented graduates will be able to continue their studies in a Ph.D. programme.

Programme Structure

Courses include:

Multinational Communication

Corporate Social Responsibility

Connection Between Bata Management System (BMS) and Knowledge Management Principles in Worldwide Business Activities

New Marketing and Management Trends as an Opportunity of Increasing Their Influence on Enterprise Competitiveness

Tomas Bata Benefits for Present Day

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-05-31 00:00:00

Language

English

TOEFL^® IBT

72

Schedule TOEFL®

IELTS

5.5

Prepare for Your English Test

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4.9/5 student rating

Credits

120 ECTS

Delivered

On Campus

Campus Location

Zlín, Czech Republic

Disciplines

Marketing Management Studies Marketing Management View 6 other Masters in Marketing in Czech Republic

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

72

Schedule TOEFL®

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

University Diploma

Transcript of Records

Certificate in English (CEFRL B2 minimum)

Curriculum Vitae

University Reference

Recognition of Previous Tertiary Education

Essay(s)

Personal Photograph

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Tomas Bata University in Zlín and/or in Czech Republic, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

54000 CZK / year

≈ 54000 CZK / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

54000 CZK / year

≈ 54000 CZK / year

Living costs

Zlín

Czech Republic

11000 - 16600 CZK / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Management and Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Zlín

Funding

Scholarships Information

Available Scholarships

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