Overview

Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.

Accredited by the Chartered Institute of Marketing (CIM).

Career

If you have previously studied business, the International Marketing programme at University of Dundee can help you to develop your career more specifically in that direction. Perhaps you already do a marketing role and are looking to gain a Mater’ qualification. Or it may be an area you’re looking to move into.

If you have never studied business previously, you will be able to use your new-found knowledge to launch a career in business. We have seen many graduates who have continued working in areas related to their undergraduate studies but now have stronger business and management knowledge.

The International Marketing programme at University of Dundee option you choose also helps indicate to employers the area you have the most interest in, whether you are looking to progress in the management of people, business strategy, operations, finance or marketing/enterprise.

Graduates move into all sizes of business and across all sectors. Many graduates have launched their own businesses.

Get more details

Visit programme website

Programme Structure

Courses include:

International Marketing

International Marketing and Branding

International Marketing and Management

International Marketing and Finance

Digital and Social Media Marketing

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00
- Apply before 2026-08-07 00:00:00
Starting 2027-01-12 00:00:00
- Apply before 2026-11-17 00:00:00

Language

English

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

180 alternative credits

Delivered

On Campus

Campus Location

Dundee, United Kingdom

Disciplines

Marketing International Business View 338 other Masters in Marketing in United Kingdom

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A UK Lower Second-Class Honours (2:2) degree
Your degree should be in any subject which has enabled the applicant to develop analytical and quantitative skills.

Make sure you meet all requirements

Visit programme website

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23000 GBP / year

≈ 23000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

10500 GBP / year

≈ 10500 GBP / year

Additional Details

England, Wales, Northern Ireland, and Republic of Ireland: £ 10,500/year

Living costs

Dundee

United Kingdom

787 - 1494 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

Visit programme website

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Dundee

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

Our partners