12 months
Duration
16450 GBP/year
6950 GBP/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

The MSc International Marketing degree is one of the conversion degrees from University of Dundee. As well as welcoming students from business backgrounds, our conversion degrees are also open to students who have not studied business as part of their undergraduate degree.

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Overview

Marketing as a business discipline has changed significantly over the last decade, primarily due to the ever developing range of social media channels available, to target, communicate and engage with international customers. 

Despite this constant change, the basic founding principles of marketing remain the same and are as important as ever. Focussing on the customer. Understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. 

University of Dundee have designed this International Marketing course to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will use as a professional marketer.

How you will be taught?

Teaching methods include lectures, workshops, group-work and student presentations. All modules provide opportunities for you to acquire and practice applicable skills (e.g. problem solving, case study analysis, group working).

How you will be assessed?

All modules are assessed through a combination of coursework and final assessment held at the end of each Semester with a re-sit opportunity shortly thereafter. Coursework may account for as much as 40-50% of the overall degree.

Careers

At the University of Dundee our master's courses prepare you for a successful career, wherever in the world you plan to work. We are confident that we have created a range of Marketing degrees that will suit your needs, regardless of which area you wish to specialise in.

A career in marketing is about being adaptable, forward thinking and creative. It's also important to have a strong understanding of business. 

Programme Structure

Courses include:

  • Principles of Marketing as Creative Practice
  • Customer Experience Design
  • Marketing Management and Strategy
  • Brand Media and Digital Marketing
  • Performance Measurement and Reporting
  • Operations Management and Change
  • Managing People and Organisations
  • Search Marketing

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
IELTS or TOEFL needed

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GRE admission requirements GRE® The GRE® General Test is a widely administered admissions test that measures the skills needed in today's graduate and business school programs worldwide. It contains three sections - Verbal Reasoning, Quantitative Reasoning, and Analytical Writing. Three scores are reported: a Verbal Reasoning score on a 130 - 170 score scale in one-point increments, a Quantitative Reasoning score on a 130 - 170 score scale in one-point increments, and an Analytical Writing score on a 0 - 6 score scale in half-point increments.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6 (required)
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at desiganated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
PTE Academic admission requirements PTE Academic PTE Academic (Pearson Test of English Academic) is a language test that enables students to demonstrate their writing, listening, speaking, and reading skills when applying to study in English. The score refers to a total score which ranges between 10 and 90.

Other requirements

General requirements

  • Generally a good (at least a second class Honours degree or equivalent) first degree in any subject which has enabled the applicant to develop analytical and quantitative skills. 
  • If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.

Tuition Fee

  • International

    16450 GBP/year
    Tuition Fee
    Based on the original amount of 16450 GBP per year and a duration of 12 months.
  • EU/EEA

    6950 GBP/year
    Tuition Fee
    Based on the original amount of 6950 GBP per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Marketing
-
University of Dundee

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