
Overview
Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
Accredited by the Chartered Institute of Marketing (CIM).
Career
If you have previously studied business, the International Marketing programme at University of Dundee can help you to develop your career more specifically in that direction. Perhaps you already do a marketing role and are looking to gain a Mater’ qualification. Or it may be an area you’re looking to move into.
If you have never studied business previously, you will be able to use your new-found knowledge to launch a career in business. We have seen many graduates who have continued working in areas related to their undergraduate studies but now have stronger business and management knowledge.
The International Marketing programme at University of Dundee option you choose also helps indicate to employers the area you have the most interest in, whether you are looking to progress in the management of people, business strategy, operations, finance or marketing/enterprise.
Graduates move into all sizes of business and across all sectors. Many graduates have launched their own businesses.
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Visit programme websiteProgramme Structure
Courses include:
- International Marketing
- International Marketing and Branding
- International Marketing and Management
- International Marketing and Finance
- Digital and Social Media Marketing
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
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- Starting
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Language
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Credits
Delivered
Disciplines
Marketing International Business View 422 other Masters in International Business in United KingdomExplore more key information
Visit programme websiteAcademic requirements
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Dundee and/or in United Kingdom, please visit Student Insurance Portal.
Other requirements
General requirements
- A UK Lower Second-Class Honours (2:2) degree
- Your degree should be in any subject which has enabled the applicant to develop analytical and quantitative skills.
Make sure you meet all requirements
Visit programme websiteTuition Fee
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International
23000 GBP/yearTuition FeeBased on the tuition of 23000 GBP per year during 12 months. -
National
10500 GBP/yearTuition FeeBased on the tuition of 10500 GBP per year during 12 months.
- England, Wales, Northern Ireland, and Republic of Ireland: £ 10,500/year
Living costs for Dundee
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
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Scholarships Information
Below you will find Master's scholarship opportunities for International Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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