• Application Deadline
  • 12 months
    Duration
The MSc International Marketing degree is one of the conversion degrees from University of Dundee. As well as welcoming students from business backgrounds, our conversion degrees are also open to students who have not studied business as part of their undergraduate degree.

About

Marketing as a business discipline has changed significantly over the last decade, primarily due to the ever developing range of social media channels available, to target, communicate and engage with international customers. 

Despite this constant change, the basic founding principles of marketing remain the same and are as important as ever. Focussing on the customer. Understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. 

University of Dundee have designed this International Marketing course to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will use as a professional marketer.

How you will be taught?

Teaching methods include lectures, workshops, group-work and student presentations. All modules provide opportunities for you to acquire and practice applicable skills (e.g. problem solving, case study analysis, group working).

How you will be assessed?

All modules are assessed through a combination of coursework and final assessment held at the end of each Semester with a re-sit opportunity shortly thereafter. Coursework may account for as much as 40-50% of the overall degree.

Careers

At the University of Dundee our master's courses prepare you for a successful career, wherever in the world you plan to work. We are confident that we have created a range of Marketing degrees that will suit your needs, regardless of which area you wish to specialise in.

A career in marketing is about being adaptable, forward thinking and creative. It's also important to have a strong understanding of business. 

Programme Structure

Courses include:

  • Principles of Marketing as Creative Practice
  • Customer Experience Design
  • Marketing Management and Strategy
  • Brand Media and Digital Marketing
  • Performance Measurement and Reporting
  • Operations Management and Change
  • Managing People and Organisations
  • Search Marketing

            Detailed Programme Facts

            • Programme intensity Full-time
              • Full-time duration 12 months
            • Languages
              • English
            • Delivery mode
              On Campus
            • More information Go to the programme website

            English Language Requirements

            You need the following IELTS score:

            • Minimum required score:

              6

              The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

              Schedule IELTS

            Academic Requirements

            You need the following GPA score:

            Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to on the UK Honour scale. Admitted applicants typically have an undergraduate GPA of or better on the UK Honour scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

            Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

            General Requirements

            • Generally a good (at least a second class Honours degree or equivalent) first degree in any subject which has enabled the applicant to develop analytical and quantitative skills. 
            • If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.

            Tuition Fee

            • International

              16450 GBP/year
              Tuition Fee
              Based on the original amount of 16450 GBP per year and a duration of 12 months.
            • EU/EEA

              6950 GBP/year
              Tuition Fee
              Based on the original amount of 6950 GBP per year and a duration of 12 months.
            We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

            Living costs for Dundee

            • 787 - 1500 GBP/month
              Living Costs

            The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

            Funding

            Check the programme website for information about funding options.

            Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

            The Global Study Awards: get funded with up to £10,000 to study abroad

            Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

            Wishlist

            Did you know you can compare your wishlisted programmes with our new Comparison tool?