Overview

Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communication messages.

On this Marketing and Consumer Psychology MSc at University of Sussex , you’ll learn to:

evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making
apply consumer psychology theories to interpret consumer behaviour
use analytical skills to assess the choices consumers make
make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.

Careers

The Marketing and Consumer Psychology MSc prepares you for a range of careers – from marketing to applying psychological theories to the business world. This may include:
marketing research and customer/client insights

complex services in, for example, health, education and finance
specialist insight and consulting companies
international businesses
marketing, media and advertising
executive marketing/sales in a broad range of sectors
specialist media and advertising companies
branding, products and merchandising
research, design and innovation
specialist areas such as merchandising

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Programme Structure

Courses include:

Advanced Marketing Analytics
Advanced Research Skills in Psychology
Applying Psychology in Business and Policy Contexts
Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond
Management of Negotiation
Strategic Brand Management

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-29 00:00:00
- Apply before 2026-08-01 00:00:00 , International
- Apply before 2026-09-01 00:00:00 , National

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Brighton, United Kingdom

Disciplines

Marketing View 338 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You should normally have an upper second-class (2.1) undergraduate honours degree or above.
Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

26250 GBP / year

≈ 26250 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

14975 GBP / year

≈ 14975 GBP / year

Living costs

Brighton

United Kingdom

815 - 1383 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Consumer Psychology.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Brighton

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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