Overview

Consumer psychology helps us to understand how consumers make choices, and why. As a vital part of marketing, it enables organisations to design innovative, value-driven products and create effective marketing campaigns.

By studying at Sussex, you will:

study the theories, concepts, tools and models behind marketing practice and consumer decision-making
interpret consumer behaviour through consumer psychology theories
apply analytical skills to assess the choices consumers make

Careers

The Marketing and Consumer Psychology at University of Sussex prepares you for a range of careers – from marketing to applying psychological theories to the business world. This may include:

marketing research and customer/client insights

complex services in, for example, health, education and finance

specialist insight and consulting companies

international businesses

marketing, media and advertising

executive marketing/sales in a broad range of sectors

specialist media and advertising companies

branding, products and merchandising

research, design and innovation

specialist areas such as merchandising

Get more details

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Programme Structure

Courses include:

Advanced Marketing Analytics

Advanced Research Skills in Psychology

Applying Psychology in Business and Policy Contexts

Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond

Management of Negotiation

Strategic Brand Management

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2027-09-28 00:00:00
- Apply before 2027-08-01 00:00:00 , International
- Apply before 2027-09-01 00:00:00 , National

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

OR

80

OR

4

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

IELTS & PTE Test Preparation

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Brighton, United Kingdom

Disciplines

Marketing View 326 other Masters in Marketing in United Kingdom

Explore more key information

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Academic requirements

GPA

Upper Second Class

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

OR

80

OR

4

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

IELTS

6

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

You should normally have an upper second-class (2.1) undergraduate honours degree or above.

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Make sure you meet all requirements

Visit programme website

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24995 GBP / year

≈ 24995 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

14995 GBP / year

≈ 14995 GBP / year

Living costs

Brighton

United Kingdom

815 - 1383 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Consumer Psychology.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Brighton

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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