International Business Management (Marketing) Royal Holloway University of London

Overview

Key features

It is ideal for those who wish to pursue a postgraduate degree in general management (marketing) with an international orientation and will prepare you to enter the globalised world of work on a competitive footing, maximising your potential and widening your choices. 

On graduating you will have a comprehensive and integrated knowledge and understanding of organisations, their management and the marketing environment in which they operate. As part of this, you will have examined accounting and finance from a manager's point of view and evaluated the impact of internal and external factors on the kinds of human resource strategies drawn up by international organisations. 

The International Business Management (Marketing) course at Royal Holloway University of London will focus on an understanding of how international marketing fits into the organisation and running of a company or multi-company corporation. 

As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

Career

On graduating with a MSc in International Management (Marketing) from Royal Holloway you will be in a position to take a variety of different career paths. You may choose to combine this qualification with your first degree studies to indicate a market sector or a functional specialism.  

Important skills are gained for those entering fields such as finance, accountancy and regulatory bodies; we also recognise the role of family and closely held business enterprises for some.