Strategic Design

Overview

Strategic Design at SRH Berlin University of Applied Sciences  represents the study of human behavior in context and latent, unmet needs and drive strategic value. Strategic designers study people's implicit attitudes, behaviors and motivations to gain insight about their openness to consider something new. 

They use design thinking and design-specific skills translate these insights into transformative products and services, and they serve as an important human-centered catalyst to help venture teams create the future. 

Strategic designers are adept at creating insightful venture opportunities and platforms, as well as compiling and analyzing ethnographic research and contextual design customer behaviors, pain points, needs and aspirations.

Your career perspective 

More than ever before, companies, institutions and startups alike are realizing that brand management and shaping a strategic brand identity are key to gaining and maintaining a competitive advantage. The demand for specialists in design and brand management, as well as, creative direction is accordingly high. Service Design or Experience Design are also popular occupations for Strategic Designers and alumni of our program.

Another professional field constantly growing in popularity for strategic designers is innovation management. Driving innovation in enterprises, institutions and startups is increasingly being led and moderated by strategically-trained designers, as they can connect creative and strategic processes. Strategic designers can be found in many strategy departments of large companies.