Studyportals

International Strategic Marketing

University of Glasgow

M.Sc.
12 months
Duration
21920 GBP/year
12500 GBP/year
Unknown
Tuition fee
Passed
Unknown
Apply date
Unknown
Start date

About

The International Strategic Marketing programme at University of Glasgow will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.

Overview

Why the International Strategic Marketing programme at University of Glasgow?

  • You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.
  • You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.
  • You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.
  • You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR.

Career prospects

Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy,  jobs associated to conventional or digital marketing. 

We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects. 

Accreditation

The programme holds triple accreditation: AACSB, AMBA and EQUIS.

Programme Structure

Courses include:

  • Consumer behaviour
  • Global business environment
  • International strategic management
  • Managing across cultures and comparative management
  • Marketing communications
  • Marketing ethics and society
  • Marketing research

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
Required

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
90
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5

Other requirements

General requirements

Honours degree or non-UK equivalent in business and management, marketing or commerce, or a relevant social science degree and

  • at least 25% of credits in marketing, management or economics with at least 5% in marketing OR
  • at least 25% of credits in marketing, management or economics and at least a year of marketing professional experience OR
  • at least two years of marketing professional experience.
International students with academic qualifications below those required should contact our partner institution, Glasgow International College, who offer a range of pre-Masters courses.

Tuition Fee

  • International

    21920 GBP/year
    Tuition Fee
    Based on the original amount of 21920 GBP per year and a duration of 12 months.
  • EU/EEA

    12500 GBP/year
    Tuition Fee
    Based on the original amount of 12500 GBP per year and a duration of 12 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

International Strategic Marketing
-
University of Glasgow

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