Transportation Design IAAD. - Istituto d'Arte Applicata e Design

Overview

The goal of the Transportation Design programme from IAAD. - Istituto d'Arte Applicata e Design is to provide students with not only comprehensive preparation, but also the ability to develop a vision of the automotive industry’s future.

Students will refine and perfect their modeling and representation techniques in applying them to different areas of design.

They will be challenged to develop their sensitivity to the language of forms, analyze past and contemporary design trends, and research innovative materials and production processes to develop their own design thinking.

There will be particular attention given to interaction design, preparing students to fully understand and use the latest available technology to create and design a logical and effective interaction between the user and the product, to achieve efficient communication. They will research innovative materials and manufacturing processes to develop their design thinking.

Career Paths

Car Designer

This professional oversees the design of the exterior or interior of a car or other type of vehicle, in line with the latest visual trends and technological developments. The car designer has the skills to communicate ideas through sketches and renderings to support proposed concepts, working as part of a team at a company’s style center or as a freelance designer.

Interaction Designer

An interaction designer creates the process and methods of user-product interaction in order to enable the user to achieve his or her goals in the best possible way. This professional uses the latest technological developments available to create seamless communication between the user and the product, usually working together with a company’s interior design department or as an independent freelance designer.

3D Modeller and Visual Designer

This professional works in parallel with the exterior/interior designer to create and refine their 2D ideas into 3D models. He or she is responsible for 3D development, using specialized software to optimize and visualize the vehicle in VR and AR and prepare it for production.

Color & Trim Designer

This designer is an expert in creating the desired atmosphere inside the car according to the latest visual trends, utilizing an extensive knowledge of colors, textures and applicable materials to create a sustainable, safe, visually and ergonomically optimized interior environment for the vehicle.