Digital Marketing University of Bedfordshire

Overview

The MSc Digital Marketing at the University of Bedfordshire stands out for its unique approach to integrating theoretical knowledge with practical application. Ranked among the top institutions for business and management courses, the university excels in providing a learning environment that emphasises skills development and community engagement. The Graduate School of Business has achieved recognition in the Postgraduate Taught Experience Survey 2025, where it ranks in the top 10 for teaching quality, feedback, and overall student satisfaction. This programme is well-supported by industry partnerships, ensuring that students benefit from real-world insights and experiences.

Why Digital Marketing at University of Bedfordshire?

The University of Bedfordshire is committed to delivering an exceptional educational experience, with state-of-the-art facilities that include a business analytics suite equipped with over £300,000 worth of industry-standard hardware and software. This environment fosters a practical understanding of digital marketing practices, such as SEO, big data analytics, and marketing strategies. The university's strong connections with industry leaders provide students with access to valuable networking opportunities and insights from experienced professionals.

Tuition Fee Breakdown

The tuition fees for the MSc Digital Marketing are structured as follows:

• National Fee: £10,000 per year
• International Fee: £16,900 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum of the MSc Digital Marketing is designed to provide students with a comprehensive understanding of the digital marketing landscape. Key modules include:

• Digital Relationship Marketing: Techniques for customer engagement through emerging technologies.
• Marketing in the Digital Era: Developing digital marketing strategies and conducting online market research.
• Business Analytics: Applying analytics techniques to enhance business performance.
• Strategy: Tools for strategic analysis and business modelling.
• Capstone Project: A research project that integrates theory and practice in a relevant field of study.

Careers with Digital Marketing

Graduates of the MSc Digital Marketing will be well-prepared for a variety of roles within the digital marketing sector. Potential career paths include positions in digital account management, mobile marketing, search and social media management, web content management, and marketing communications. The programme also serves as a solid foundation for those considering further academic pursuits, such as MPhil or PhD studies.