Public Relations and Strategic Communications

Overview

In today's society, organisations need to communicate and manage relationships with a variety of stakeholders; from employees and investors to Government, the media and the general public.

Keeping pace with a fast-moving world, public relations is rapidly evolving through the use of social communication media and technology. This specialist Masters programme is designed to provide the skills and ability to think strategically and make effective use of the latest tools in modern communications.

Dublin City University's MSc in Public Relations and Strategic Communications programme provides students with public relations theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of the Internet and the growth of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on Public Relations theory and practice.

This is a multipurpose award. A student would register for this programme in order to pursue an interest in public relations and related sectors. Students will acquire the advanced knowledge and skills to seek employment in public relations agencies and to work as independent public relations consultants.

The programme is structured to meet the differing requirements of those wishing to enter the public relations profession and those already working in public relations roles, but who want to enhance their practice with engagement with the latest thinking and research.

Careers

Graduates from the MSc in Public Relations & Strategic Communications will pursue careers both within public relations agencies and within in-house communications departments. The programme provides the necessary skills and knowledge for careers in:

• Public Relations

• Strategic Communications

• Political Communications

• Communications Management

• Brand Engagement

• Reputation Management

• Community Management

• Sponsorship

• Corporate Responsibility Management