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Overview
In today's society, organisations need to communicate and manage relationships with a variety of stakeholders; from employees and investors to Government, the media and the general public.
Keeping pace with a fast-moving world, public relations is rapidly evolving through the use of social communication media and technology. This specialist Masters programme is designed to provide the skills and ability to think strategically and make effective use of the latest tools in modern communications.
Dublin City University's MSc in Public Relations and Strategic Communications programme provides students with public relations theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of the Internet and the growth of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on Public Relations theory and practice.
This is a multipurpose award. A student would register for this programme in order to pursue an interest in public relations and related sectors. Students will acquire the advanced knowledge and skills to seek employment in public relations agencies and to work as independent public relations consultants.
The programme is structured to meet the differing requirements of those wishing to enter the public relations profession and those already working in public relations roles, but who want to enhance their practice with engagement with the latest thinking and research.
Careers
Graduates from the MSc in Public Relations & Strategic Communications will pursue careers both within public relations agencies and within in-house communications departments. The programme provides the necessary skills and knowledge for careers in:
Public Relations
Strategic Communications
Political Communications
Communications Management
Brand Engagement
Reputation Management
Community Management
Sponsorship
Corporate Responsibility Management
Programme Structure
Courses include:
Managing the Message
Contemporary Public Relations Issues
Intra Placement
MScPR Dissertation
Integrated Communications
Communication Management
Strategic Communication
Contemporary Communication Channels
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , National
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Language
English
IELTS 6.5
TOEFL® IBT 92
Credits
60 ECTS
Delivered
On Campus
Disciplines
Public Relations Digital Communication View 6 other Masters in Public Relations in IrelandAcademic requirements
GPA Lower Second Class
Upper Second Class (recommended)
English requirements
IELTS 6.5
TOEFL® IBT 92
Other requirements
General requirements
- A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent,
- Applicants with appropriate combinations of professional qualifications and experience may also be considered. This includes discipline-specific knowledge and know-how; transferable skills; basic research competency; personal effectiveness.
- International candidates who are non-native speakers of English must satisfy the University of their competency in the English language.
Tuition Fee
To alway see correct tuition fees
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International
15000 EUR/yearTuition FeeBased on the tuition of 15000 EUR per year during 12 months. -
EU/EEA
7400 EUR/yearTuition FeeBased on the tuition of 7400 EUR per year during 12 months.
Living costs for Dublin
1100 - 1800 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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