Public Relations and Digital Marketing

Overview

The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc.

The Public Relations and Digital Marketing study program from HMKW University for Media, Communication and Business prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.

Learning outcomes:

A high level of proficiency in communication and promotion via new and classical pr and marketing channels