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Overview
The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc.
The Public Relations and Digital Marketing study program from HMKW University for Media, Communication and Business prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.
Learning outcomes:
A high level of proficiency in communication and promotion via new and classical pr and marketing channels
Accreditation
The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.
Get more details
Visit official programme websiteProgramme Structure
Courses include:
- Media Law
- Media Asset Management
- Media Production
- Intercultural Management
- Media Psychology
- Market Research
- Consumer Behavior
- Decision Making and Behavioral Finance
- PR Theories & Models
- Strategic Communication
- Online Marketing
- Classical Marketing Communication
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApplication deadline not specified.
Language
English, German
Delivered
On Campus
Disciplines
Marketing Digital Communication Digital Marketing View 43 other Masters in Marketing in GermanyAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Very good degree in one of the areas mentioned (university or university of applied sciences)
- plus internal assessment process
Tuition Fee
To alway see correct tuition fees
-
International
8340 EUR/yearTuition FeeBased on the tuition of 8340 EUR per year during 24 months. -
EU/EEA
8340 EUR/yearTuition FeeBased on the tuition of 8340 EUR per year during 24 months.
Full-time: 695,- € monthly
Living costs for Köln
831 - 1291 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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