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Public Relations and Digital Marketing, M.A.

  • Anytime
    Application Deadline
  • 24 months
    Duration
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Overview

The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc.

The Public Relations and Digital Marketing study program from HMKW University for Media, Communication and Business prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.

Learning outcomes:

A high level of proficiency in communication and promotion via new and classical pr and marketing channels

Accreditation

The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.

Programme Structure

Courses include:

  • Media Law
  • Media Asset Management
  • Media Production
  • Intercultural Management
  • Media Psychology
  • Market Research
  • Consumer Behavior
  • Decision Making and Behavioral Finance
  • PR Theories & Models
  • Strategic Communication
  • Online Marketing 
  • Classical Marketing Communication

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 24 months
  • Languages
    • English
    • German
  • Delivery mode
    On Campus

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Very good degree in one of the areas mentioned (university or university of applied sciences) 
  • plus internal assessment process

Tuition Fee

  • International

    670 EUR/module
    Tuition Fee
    Based on the original amount of 670 EUR per module and a duration of 24 months.
  • EU/EEA

    670 EUR/module
    Tuition Fee
    Based on the original amount of 670 EUR per module and a duration of 24 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Full-time: 670,- € monthly

Living costs

  • Berlin, Germany

    836 - 1340 EUR/month
    Living Costs
  • Köln, Germany

    831 - 1300 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Public Relations and Digital Marketing
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