The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc.
The Public Relations and Digital Marketing study program from HMKW University for Media, Communication and Business prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.
A high level of proficiency in communication and promotion via new and classical pr and marketing channels
The program is government-approved and accredited by FIBAA (Foundation for International Business Administration Accreditation), Bonn/Vienna/Zurich.
Get more detailsVisit official programme website
- Media Law
- Media Asset Management
- Media Production
- Intercultural Management
- Media Psychology
- Market Research
- Consumer Behavior
- Decision Making and Behavioral Finance
- PR Theories & Models
- Strategic Communication
- Online Marketing
- Classical Marketing Communication
Check out the full curriculumVisit official programme website
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
DisciplinesMarketing Digital Communication Digital Marketing View 47 other Masters in Marketing in Germany
Explore more key informationVisit official programme website
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
- Very good degree in one of the areas mentioned (university or university of applied sciences)
- plus internal assessment process
Make sure you meet all requirementsVisit official programme website
International8340 EUR/yearTuition FeeBased on the tuition of 8340 EUR per year during 24 months.
EU/EEA8340 EUR/yearTuition FeeBased on the tuition of 8340 EUR per year during 24 months.
Full-time: 695,- € monthly
Living costs for Köln
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.