Studyportals

Public Relations and Digital Marketing

HMKW University for Media, Communication and Business

M.A.
24 months
Duration
670 EUR/module
670 EUR/module
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing from HMKW University for Media, Communication and Business enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture.

Overview

The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc.

The Public Relations and Digital Marketing study program from HMKW University for Media, Communication and Business prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.

Learning outcomes:

A high level of proficiency in communication and promotion via new and classical pr and marketing channels

Programme Structure

Courses include:

  • Media Law
  • Media Asset Management
  • Media Production
  • Intercultural Management
  • Media Psychology
  • Market Research
  • Consumer Behavior
  • Decision Making and Behavioral Finance
  • PR Theories & Models
  • Strategic Communication
  • Online Marketing 
  • Classical Marketing Communication

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English, German

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Very good degree in one of the areas mentioned (university or university of applied sciences) 
  • plus internal assessment process

Tuition Fee

  • International

    670 EUR/module
    Tuition Fee
    Based on the original amount of 670 EUR per module and a duration of 24 months.
  • EU/EEA

    670 EUR/module
    Tuition Fee
    Based on the original amount of 670 EUR per module and a duration of 24 months.

Full-time: 670,- € monthly

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Public Relations and Digital Marketing
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HMKW University for Media, Communication and Business

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