8 months
Duration
15758 CAD/year
3448 CAD/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

In the Sports, Entertainment and Event Marketing program at Seneca College you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play.

Visit the official programme website for more information

Overview

Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.

You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.

Skills

Throughout the Sports, Entertainment and Event Marketing at Seneca College you will develop the following skills:

  • problem-solving
  • collaborating
  • relationship-building
  • leadership skills

Your Career

When you graduate from this program, these are the types of career options that you can explore:

  • sponsorship marketing
  • sports marketing
  • entertainment marketing
  • event and experiential marketing
  • digital and content marketing
  • brand management
  • marketing management

Programme Structure

Courses include:

  • Esports Experience
  • Event Marketing Strategy
  • Sports Marketing
  • Event Project Management
  • Event Financial Management
  • Event Digital Marketing Strategy

Key information

Duration

  • Part-time
    • 8 months

Start dates & application deadlines

More details

Seneca offers admission to students up to the first day of classes. However, applications will not be accepted once a program becomes full. Therefore, it is recommended that you apply soon.

Credits

30 alternative credits

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Ontario university or college degree or college diploma or equivalentApplicants with an equivalent combination of partial postsecondary and/or three to five years of related work experience may be considered for admission. A relevant resumé and references must be provided. 
  • English proficiency for graduate certificates 
  • Canadian citizens or permanent residents educated outside of Canada must provide a World Education Services (WES) or ICAS Canada credential evaluation.

Tuition Fee

To alway see correct tuition fees
  • International

    15758 CAD/year
    Tuition Fee
    Based on the tuition of 15758 CAD per year during 8 months.
  • National

    3448 CAD/year
    Tuition Fee
    Based on the tuition of 3448 CAD per year during 8 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Sports, Entertainment and Event Marketing
-
Seneca College

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