Overview

The Marketing, Communication, Media programme from Sorbonne University Abu Dhabi trains professionals to develop strategies for companies involved in communications, marketing and advertising, brand management, media and journalism. The objective of this programme is to enable students to develop and evaluate effective communication, brand, media and management strategies using the latest methodologies needed for today’s global business demands.

Students will improve their decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft Human Resource (HR) policies, manage human assets and communications strategies, as well as apply data to create compelling messages and seamlessly handle critical public relations (PR) situations.

Key facts:

Throughout their eighteen months of study, students explore a range of pertinent courses including PR, strategic planning, brand design, communication planning, event strategy and global media strategy, amongst others. The programme is based on a multidisciplinary approach, which teaches students the varied strategies and methodologies in demand, by global employers in this vastly competitive field.

There are abundant and rewarding opportunities at a regional and global level for Marketing, Communication and Media graduates. This degree offers several career paths including communication professionals in PR, advertising and branding agencies or in public entities, human resources consultants and marketing professionals in a business organisation including Director of PR, and Project Manager among others.

Programme Structure

Courses include:

Commurication Studies

Public Relations and Opinion Risk Managernent

Sociology and Theories of Organisations

Marketing Strategies in a Globalized World

Management and Performance

Socio-semiotics of Consumption: Issues and Methodology

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2027-09-08 00:00:00
- Apply before 2027-08-29 00:00:00

Language

English

TOEFL^® IBT

OR

79

Schedule TOEFL®

IELTS

6

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Delivered

On Campus

Campus Location

Abu Dhabi, United Arab Emirates

Disciplines

Marketing Digital Media View 6 other Masters in Digital Media in United Arab Emirates

Join for free or log in to access our complete career info list.

Academic requirements

GPA

3

English requirements

TOEFL^® IBT

OR

79

Schedule TOEFL®

IELTS

6

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

Bachelor in a relevant field with a CGPA of 3 out of 4 or equivalent. Candidates with a GPA between 2.5 and 2.99 (or equivalent scores as per the equivalency table) may be conditionally admitted under probation during the first semester.
The student will be authorized to continue in the program only if they secure an average of at least 12 out of 20 which is obtained by the end of the first semester. The decision is based on academic performance and will be made official after the completion of the first semester or Bachelor with minimum of 2nd class honours or Bachelor with an average of 12 out of 20

Bachelor students with a GPA below 3 may be admitted on the ground of their professional and/or personal experience, in case they are granted a VAPP by SU’s or UP’s VAPP commission

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Sorbonne University Abu Dhabi and/or in United Arab Emirates, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

110933 AED / year

≈ 110933 AED / year
Domestic Applies to you

Applies to you

Citizens or residents

110933 AED / year

≈ 110933 AED / year

Additional Details

45,344 USD

Living costs

Abu Dhabi

United Arab Emirates

5000 - 8600 AED / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.