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M.Sc. On Campus

Digital Marketing

Business College of Athens

12 months
Duration
Unknown
Tuition fee
Unknown
Unknown
Apply date
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Start date

About

The Digital Marketing programme of the Business College of Athens is designed to give you the ability to develop your career in a variety of interesting and challenging career opportunities, such as online communication, e-commerce, e-selling management, advertising through social media and mobiles at an accelerated pace.

Overview

The development of technology has given a significant boost to the digital economy which in turn presents many opportunities for companies in today’s modern world. These new conditions have altered marketing practices rendering digital marketing a vital tool during the formation of marketing strategy in every company.

As in the modern world of global business, the management of the online communication is considered a key weapon of the marketing executives, the Digital Marketing programme of the Business College of Athens assists the participants to conquer and to enhance their knowledge in digital marketing. A highlight is the emphasis on digital marketing, which provides an analytical and integrated study in marketing with new technologies and is ensured by the recent cooperation of BCA College with 24MEDIA, Reprise Media and Ingenno Design.

Advantages of the programme:

  • Prominent speakers from leading companies in the digital area such 24MEDIA, Reprise Media and Ingenno Design.
  • Cooperation with distinguished UK University
  • Emphasis on digital tools and channels through modules and seminars (social media management, mobile marketing, SEO, SEM, Google adwords, email marketing).
  • Focus on practical experience as students are invited to create an actual digital marketing consulting project with a client organization.
  • Focus on specialized digital communication seminars.

Programme Structure

Courses include:

  • Strategic Marketing in the Digital Environment
  • Marketing and Digital Branding Communications
  • e-Commerce & Digital Marketing Fundamentals
  • Consumer Behaviour in the Digital Environment
  • Digital Marketing Tools
  • Digital Marketing Research

Key information

Duration

  • Full-time
    • 12 months
  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

Credits

60 ECTS

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • A 2nd class honours degree from a UK University, or
  • A Ptychion of 6.0 and above from  an AEI University or
  • A Ptychion of 7.0 and above from a TEI University, or
  • A Bachelor from an American University with GPA 2.75 and above or equivalent qualification.
  • IELTS: a minimum score of 6.5 (with a minimum score of 6.0 in each component of the test)
  • Application Form
  • 2 Recommendation Letters
  • A photocopy of your identity card or passport
  • Personal Interview

Tuition Fee

Living costs for Athens

595 - 760 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Due for update

Updated over a year ago

Check the official programme website for potential updates.

Our partners

Digital Marketing
-
Business College of Athens

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