Overview

At Digital Marketing from Business College of Athens focuses on meaningful education through practice, offering students real-life experiences from the world of digital marketing and contemporary case studies.

The aim of the programme is to equip students with the knowledge, skills and business insight required by today’s digital world, through the contribution of BCA’s experienced teaching staff and renowned market executives.

Key facts

The constant growth of the digital economy has made digital marketing an essential tool for every modern business. Through new technologies, targeted communication, data utilization and online advertising, marketing professionals are shaping the strategy and success of their organizations.

BCA, a pioneer in the field of connecting academic education with the market, has designed the MSc Marketing (Digital Marketing) programme to meet the needs of executives, professionals and entrepreneurs who wish to fully exploit the potential of the digital ecosystem.

The success of the program is enhanced by the collaboration with leading companies in the field, such as Universal Media, Reprise Media, as well as other companies with international operations and deep experience in digital transformation.

Programme Structure

Courses include:

Strategic Marketing in the Digital Environment

Marketing and Digital Branding Communications

e-Commerce & Digital Marketing Fundamentals

Consumer Behaviour in the Digital Environment

Digital Marketing Tools

Digital Marketing Research

Key information

Duration

Full-time
- 12 months
Part-time
- 24 months
- Flexible

Start dates & application deadlines

Starting 2027-02-15 00:00:00
- Apply before 2027-02-14 00:00:00
Starting 2027-10-19 00:00:00
- Apply before 2027-10-18 00:00:00

Language

English

PTE Academic

53

Schedule a PTE test!

IELTS

6.5

IELTS & PTE Test Preparation

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Credits

180 ECTS

Delivered

On Campus, Online

Campus Location

Athens, Greece

Disciplines

Digital Marketing View 5 other Masters in Digital Marketing in Greece

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Academic requirements

GPA

Lower Second Class

English requirements

PTE Academic

53

Schedule a PTE test!

IELTS

6.5

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

A 2nd class honours degree from a UK University, or

A Ptychion of 6.0 and above from an AEI University or

A Ptychion of 7.0 and above from a TEI University, or

A Bachelor from an American University with GPA 2.75 and above or equivalent qualification.

IELTS: a minimum score of 6.5 (with a minimum score of 6.0 in each component of the test)

Application Form

2 Recommendation Letters

A photocopy of your identity card or passport

Personal Interview

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Business College of Athens and/or in Greece, please visit Student Insurance Portal.

Tuition Fees

Living costs

Athens

Greece

595 - 760 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.